Executive Summary

Feb 2019
PROSPECTS
Hectic lifestyles increase demand for dishwashers

The continuous increase in the number of women in the workforce will increase the demand for dishwashers. Most Egyptian women now tend to work, whether it be part-time job or full-time, they must address certain requirements to sustain the household.

Full size dishwashers performs better than table-top dishwashers

Full size held the highest retail volume share of dishwashers in Egypt in 2018. Most consumers prefer large dishwashers to fill throughout the day rather than having to operate it frequently, allowing them to save the usage of detergents, water and electricity.

Steady increase expected over the forecast period

Due to the major changes in the economic situation, the category is expected to record only stable retail volume growth over the forecast period. This is because most Egyptian consumers view dishwashers as expensive and not always essential.

COMPETITIVE LANDSCAPE
LG gains leadership from Ariston in 2018

LG and Hotpoint-Ariston competed closely in dishwashers in 2018, yet both brands are unique in different ways. LG managed to gain leadership of dishwashers from Hotpoint-Ariston; it claims to offer the ultimate performance in removing stains due to its technological advancements.

Electronics and appliance specialist retailers leads distribution

Electronics and appliance specialist retailers continued to lead distribution of dishwashers in 2018, gaining further retail volume share. Players within this channel are also expanding by offering products online and providing different terms of payment that attract consumers.

Average unit price of dishwashers continues to increase in 2018

The average unit price of dishwashers continued to increase in 2018 resulting from the devaluation of the Egyptian pound, the high cost of raw materials, and the rising cost of transportation. However, fierce competition between dishwasher brands through promotional campaigns and distribution channels is anticipated to slow down the average unit price growth in current value terms over the forecast period.

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Dishwashers in Egypt

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashers industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashers industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashers in Egypt market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dishwashers in Egypt?
  • What are the major brands in Egypt?
  • How has this high unit price, low global penetration category been affected by recessionary pressure?
  • Is there a trend to slimline machines in Egypt?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Dishwashers in Egypt - Category analysis

HEADLINES

PROSPECTS

Hectic lifestyles increase demand for dishwashers
Full size dishwashers performs better than table-top dishwashers
Steady increase expected over the forecast period

COMPETITIVE LANDSCAPE

LG gains leadership from Ariston in 2018
Electronics and appliance specialist retailers leads distribution
Average unit price of dishwashers continues to increase in 2018

CATEGORY DATA

Table 1 Sales of Dishwashers by Category: Volume 2013-2018
Table 2 Sales of Dishwashers by Category: Value 2013-2018
Table 3 Sales of Dishwashers by Category: % Volume Growth 2013-2018
Table 4 Sales of Dishwashers by Category: % Value Growth 2013-2018
Table 5 Sales of Dishwashers by Format: % Volume 2013-2018
Table 6 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018
Table 7 NBO Company Shares of Dishwashers: % Volume 2014-2018
Table 8 LBN Brand Shares of Dishwashers: % Volume 2015-2018
Table 9 Distribution of Dishwashers by Format: % Volume 2013-2018
Table 10 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018
Table 11 Forecast Sales of Dishwashers by Category: Volume 2018-2023
Table 12 Forecast Sales of Dishwashers by Category: Value 2018-2023
Table 13 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 14 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023

Consumer Appliances in Egypt - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances begins to recover after major price increases
Shift in consumers’ purchasing behaviour in 2018
Strong competition between international and local brands
Internet retailing gains in popularity
Egyptian economy on a recovery path

MARKET INDICATORS

Table 15 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 16 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 17 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 18 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 19 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 20 Sales of Consumer Appliances by Category: Value 2013-2018
Table 21 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 22 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 27 Sales of Small Appliances by Category: Volume 2013-2018
Table 28 Sales of Small Appliances by Category: Value 2013-2018
Table 29 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 30 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 32 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 33 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 34 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 35 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 36 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 37 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 38 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 39 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 40 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 45 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 46 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 47 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 48 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources