The continuous increase in the number of women in the workforce will increase the demand for dishwashers. Most Egyptian women now tend to work, whether it be part-time job or full-time, they must address certain requirements to sustain the household.
Full size held the highest retail volume share of dishwashers in Egypt in 2018. Most consumers prefer large dishwashers to fill throughout the day rather than having to operate it frequently, allowing them to save the usage of detergents, water and electricity.
Due to the major changes in the economic situation, the category is expected to record only stable retail volume growth over the forecast period. This is because most Egyptian consumers view dishwashers as expensive and not always essential.
LG and Hotpoint-Ariston competed closely in dishwashers in 2018, yet both brands are unique in different ways. LG managed to gain leadership of dishwashers from Hotpoint-Ariston; it claims to offer the ultimate performance in removing stains due to its technological advancements.
Electronics and appliance specialist retailers continued to lead distribution of dishwashers in 2018, gaining further retail volume share. Players within this channel are also expanding by offering products online and providing different terms of payment that attract consumers.
The average unit price of dishwashers continued to increase in 2018 resulting from the devaluation of the Egyptian pound, the high cost of raw materials, and the rising cost of transportation. However, fierce competition between dishwasher brands through promotional campaigns and distribution channels is anticipated to slow down the average unit price growth in current value terms over the forecast period.
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This industry report originates from Passport, our Consumer Appliances market research database.