The gradual slowdown in unemployment, along with economic growth, even if sluggish, slightly increased the confidence of Italian consumers. Thus, they were more willing to renew their old dishwashers as part of kitchen refurbishments or decided to purchase their first dishwasher in 2018.
The focus of product development within dishwashers continued to be convenience in 2018, as producers came up with both space- and time-saving options. Producers mainly tried to market their products as having faster dishwashing cycles and increased flexibility when fitting the dishes in the machine.
Household penetration maintains potential for growth, as increasingly busy lifestyles are stimulating the demand for time-saving and convenient appliances. For this reason, dishwashers is expected to continue to see a positive performance over the forecast period.
Whirlpool registered strong retail volume share growth over the review period, to maintain its lead in 2018. The company continuously communicates with consumers and participates in marketing and brand communication campaigns.
As with other types of major appliances, most innovations and communications in dishwashers concerned water- and energy-saving. The latest developments included quick programmes, half loads and/or water-saving technologies.
As brands and retailers continue to focus their communications on efficiency, connectivity is not promoted heavily. Despite product availability and dynamic retail volume sales increases for connected appliances, growth is from a very low base.
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This industry report originates from Passport, our Consumer Appliances market research database.