Executive Summary

Feb 2019
PROSPECTS
Kitchen refurbishments increase sales

The gradual slowdown in unemployment, along with economic growth, even if sluggish, slightly increased the confidence of Italian consumers. Thus, they were more willing to renew their old dishwashers as part of kitchen refurbishments or decided to purchase their first dishwasher in 2018.

Convenience continues to push product development

The focus of product development within dishwashers continued to be convenience in 2018, as producers came up with both space- and time-saving options. Producers mainly tried to market their products as having faster dishwashing cycles and increased flexibility when fitting the dishes in the machine.

Forecast period trends

Household penetration maintains potential for growth, as increasingly busy lifestyles are stimulating the demand for time-saving and convenient appliances. For this reason, dishwashers is expected to continue to see a positive performance over the forecast period.

COMPETITIVE LANDSCAPE
Whirlpool EMEA pushes growth through marketing and promotions

Whirlpool registered strong retail volume share growth over the review period, to maintain its lead in 2018. The company continuously communicates with consumers and participates in marketing and brand communication campaigns.

Brands and retailers focus on water efficiency and energy efficiency

As with other types of major appliances, most innovations and communications in dishwashers concerned water- and energy-saving. The latest developments included quick programmes, half loads and/or water-saving technologies.

Connected appliances account for only a small share of sales

As brands and retailers continue to focus their communications on efficiency, connectivity is not promoted heavily. Despite product availability and dynamic retail volume sales increases for connected appliances, growth is from a very low base.

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Dishwashers in Italy

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashers industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashers industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashers in Italy market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dishwashers in Italy?
  • What are the major brands in Italy?
  • How has this high unit price, low global penetration category been affected by recessionary pressure?
  • Is there a trend to slimline machines in Italy?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Dishwashers in Italy - Category analysis

HEADLINES

PROSPECTS

Kitchen refurbishments increase sales
Convenience continues to push product development
Forecast period trends

COMPETITIVE LANDSCAPE

Whirlpool EMEA pushes growth through marketing and promotions
Brands and retailers focus on water efficiency and energy efficiency
Connected appliances account for only a small share of sales

CATEGORY DATA

Table 1 Sales of Dishwashers by Category: Volume 2013-2018
Table 2 Sales of Dishwashers by Category: Value 2013-2018
Table 3 Sales of Dishwashers by Category: % Volume Growth 2013-2018
Table 4 Sales of Dishwashers by Category: % Value Growth 2013-2018
Table 5 Sales of Dishwashers by Format: % Volume 2013-2018
Table 6 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018
Table 7 NBO Company Shares of Dishwashers: % Volume 2014-2018
Table 8 LBN Brand Shares of Dishwashers: % Volume 2015-2018
Table 9 Distribution of Dishwashers by Format: % Volume 2013-2018
Table 10 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018
Table 11 Forecast Sales of Dishwashers by Category: Volume 2018-2023
Table 12 Forecast Sales of Dishwashers by Category: Value 2018-2023
Table 13 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 14 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023

Consumer Appliances in Italy - Industry Overview

EXECUTIVE SUMMARY

The stagnant Italian economy and weak housing market prevent strong growth
Consumers increasingly choose energy efficiency over other features
International brands remain competitive through technological enhancements
Continued growth in internet retailing
Volume growth is expected to slow down compared with the review period

MARKET INDICATORS

Table 15 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 16 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 17 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 18 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 19 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 20 Sales of Consumer Appliances by Category: Value 2013-2018
Table 21 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 22 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 27 Sales of Small Appliances by Category: Volume 2013-2018
Table 28 Sales of Small Appliances by Category: Value 2013-2018
Table 29 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 30 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 32 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 33 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 34 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 35 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 36 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 37 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 38 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 39 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 40 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 45 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 46 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 47 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 48 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources