The forecast period is expected to see further positive growth in sales of dishwashers, with the category’s household penetration expected to rise above 10% by 2023. Indeed, this relatively low penetration rate suggests very strong long-term growth prospects for dishwashers as the numbers of people that fall within the core consumer base for these appliances, primarily affluent urban professionals, are expected to continue rising.
Built-in dishwashers is likely to remain the most dynamic category of dishwashers during the forecast period. In addition to the lower base from which sales of built-in dishwashers are rising, the category is expected to benefit from the increasing interest in aesthetics and, in particular, harmonious home decor among affluent urban dwellers.
Over the forecast period, with the strong growth prospects for dishwashers, more players are expected to enter the category. Private labels are also expected to emerge, given the wide store network of chained electronics and appliance specialist retailers.
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Understand the latest market trends and future growth opportunities for the Dishwashers industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dishwashers
A dishwasher is a device for cleaning crockery and cutlery. Freestanding models are commonly available in full-size, slimline and compact variants. Built-in machines can be fully integrated (completely hidden by a door front and have their controls at the top of the dishwasher door on the inside), semi-integrated which are covered by a matching kitchen door up to the height drawer, which are usually built in at chest height to make loading easier.
See All of Our DefinitionsThis report originates from Passport, our Dishwashers research and analysis database.
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