The demand for dishwashers in the Netherlands continues to rise in 2021, albeit at a slower rate than in 2020. However, this marks success, as demand had been ebbing prior to the Coronavirus (COVID-19) outbreak in 2020.
Built-in appliances for the kitchen is a general trend in interior design in the Netherlands. Built-in models are perceived to be sleek, premium and space-efficient.
Despite rising price-sensitivity among local consumers in the wake of COVID-19, the penetration of connected dishwashers or upgrades to more advanced energy-efficient models, which offer longer-term energy-savings, is increasing. With double-digit retail volume sales growth expected to continue in 2021, connected dishwashers’ retail volume share is set to see a further significant rise in 2021.
While gradually slowing as the forecast period progresses, dishwashers is expected to continue to see positive retail volume growth as the penetration rate increases. Meanwhile, the key trends towards connectivity, innovation and upgrades, as the economic situation stabilises and improves, are predicted to see faster value (constant 2021 prices) than volume growth in the forecast period.
As with other consumer appliances, concern over the environmental impact of dishwashers is growing fast among Dutch consumers. Thus, sustainability is predicted to become increasingly central to the strategies of players.
The competitive landscape of dishwashers remains consolidated in 2021, with the top four players, BSH Huishoudapparaten, Siemens Nederland, Electrolux Home Products (Nederland) and Miele Nederland expected to gain retail volume share from smaller companies. Leading brands like Bosch and Siemens have an established presence and are known by local consumers for offering quality products.
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A dishwasher is a device for cleaning crockery and cutlery. Freestanding models are commonly available in full-size, slimline and compact variants. Built-in machines can be fully integrated (completely hidden by a door front and have their controls at the top of the dishwasher door on the inside), semi-integrated which are covered by a matching kitchen door up to the height drawer, which are usually built in at chest height to make loading easier.See All of Our Definitions
This report originates from Passport, our Dishwashers research and analysis database.
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