Strong retail volume growth is expected is expected to be seen in dishwashers over the forecast period, providing the economy continues to recover. Agriculture and tourism are key to Morocco’s economy and therefore as improvements are seen in these areas, this should lead to increased purchasing power and improved consumer confidence is likely to also recover.
Urbanisation was a developing trend that was seen over the review period as consumers increasingly migrated to larger cities and towns in search of better jobs and education and an improved standard of living. This trend was already helping to push sales of products such as dishwashers, as people in these areas increasingly moved away from doing things manually, especially in urban centres, as they looked for ways to add convenience to their lives.
Price discounting is likely to remain a feature within the category over the forecast period as companies realise that this is a winning strategy when it comes to driving volume sales. Retailers are also likely to push attractive financing packages as a way to drive sales among those consumers who might otherwise not have considered purchasing dishwashers.
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Understand the latest market trends and future growth opportunities for the Dishwashers industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashers industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dishwashers
A dishwasher is a device for cleaning crockery and cutlery. Freestanding models are commonly available in full-size, slimline and compact variants. Built-in machines can be fully integrated (completely hidden by a door front and have their controls at the top of the dishwasher door on the inside), semi-integrated which are covered by a matching kitchen door up to the height drawer, which are usually built in at chest height to make loading easier.
See All of Our DefinitionsThis report originates from Passport, our Dishwashers research and analysis database.
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