Retail volume sales of dishwashers in Australia continued to grow in 2018. The category was positively stimulated by decreasing unit prices as manufacturers competed with lower price points.
Dishwashers in Australia continued to be dominated by freestanding models. Despite built-in dishwashers experiencing strong growth in 2018, it did not have any negative impact on its freestanding counterpart.
In addition to price, large dishwasher capacity has become an important consideration by consumers. Australians are trying to reduce the number of cycles but at the same time ensure efficient cleaning results for their cutlery and crockery.
Miele Australia Pty Ltd continued to gain retail volume share in dishwashers in 2018, elevating its position to third from fourth in 2017. Miele has received positive reviews on product review websites and its brand awareness has increased among local consumers.
Dishwashers witnessed increased efforts from manufacturers to increase brand awareness by introducing new dishwashers. For example, LG introduced its new range of dishwashers, which included two of its most popular features, TrueSteam and QuadWash.
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This industry report originates from Passport, our Consumer Appliances market research database.