Dishwashers will register the highest volume growth of all consumer appliances over the forecast period. This is mainly because dishwashers are considered a luxury item and have very low penetration and so there is a lot of room for growth.
The growing number of women entering professional work in the forecast period will increase volume sales. Since women traditionally do most household chores, they will seek solutions that are less time consuming and purchase dishwashers to aid with the workload in the home.
Since Nigerian consumers are expected to remain price-sensitive in the short-term at least, players are set to focus on expanding their target consumer base beyond just high-income consumers in the forecast period. In fact, the expected increase in affordable ranges will help to drive unit prices down (in constant terms), thereby boosting demand over the forecast period.
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Understand the latest market trends and future growth opportunities for the Dishwashers industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashers industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
A dishwasher is a device for cleaning crockery and cutlery. Freestanding models are commonly available in full-size, slimline and compact variants. Built-in machines can be fully integrated (completely hidden by a door front and have their controls at the top of the dishwasher door on the inside), semi-integrated which are covered by a matching kitchen door up to the height drawer, which are usually built in at chest height to make loading easier.See All of Our Definitions
This report originates from Passport, our Dishwashers research and analysis database.
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