In Vietnam, sales of dishwashers are mostly derived from consumers in larger cities, although sales are slowly expanding into suburban areas. The category has been negatively affected by the COVID-19 pandemic especially during the peak period in 2021, since these consumer appliances are not considered to be a-must-have item in Vietnamese kitchens.
BSH Hausgeräte continued to lead dishwashers in retail volume terms in 2021, with its Bosch brand. Bosch has become focused on manufacturing small dishwashers that can provide convenience for small kitchens, and on offering promotional programmes via both offline and online channels.
Electronics and appliance specialist retailers, including kitchen appliances stores, have focused more on online sales since the outbreak of COVID-19. Many of these retailers have cooperated with established e-commerce sites to sell their dishwashers, including establishing online stores on platforms such as Shopee, Lazada, Tiki or Sendo.
According to the government’s statistics office, there are an average of three to four members in a typical Vietnamese household and therefore dishwashers with a larger capacity are the top sellers. Within this area, imported European brands such as Bosch and Electrolux are preferred due to their trustworthy reputations, various functions as well as their regular introduction of new technologies.
In terms of innovation and new product development, rising health concerns could push consumers towards steam, bacteria-killing and dryer functions in the dishwashers they buy. The new generation of dishwashers will offer both longer washing times to ensure strict hygiene standards, but also quick wash options to satisfy the need for more convenience.
Changes in consumers’ shopping behaviour in recent years led kitchen specialists to change the way they approached consumers to market dishwashers. When buying a dishwasher, consumers in big cities are likely to shop at kitchen specialists rather than large electronics and appliance specialist retailers, due to their deeper knowledge.
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Understand the latest market trends and future growth opportunities for the Dishwashers industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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A dishwasher is a device for cleaning crockery and cutlery. Freestanding models are commonly available in full-size, slimline and compact variants. Built-in machines can be fully integrated (completely hidden by a door front and have their controls at the top of the dishwasher door on the inside), semi-integrated which are covered by a matching kitchen door up to the height drawer, which are usually built in at chest height to make loading easier.See All of Our Definitions
This report originates from Passport, our Dishwashers research and analysis database.
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