Executive Summary

Feb 2019
PROSPECTS
Demand rising in line with housing boom and incomes

Dishwashers sales are expected to continue to grow strongly over the forecast period, albeit at a slightly slower rate than during the review period. One of the leading factors contributing to this growth is the expanding real estate market, especially for modern houses and apartments, with demand for built-in dishwashers growing among high income families.

Modern lifestyle trends fuelling demand

Furthermore, as a result of urban lifestyle trends, consumers have less time and inclination to wash dishes. Moreover, many studies show that dishwashers provide better water consumption efficiency compared to hand dishwashing.

Freestanding dishwashers control sales

Volume sales within freestanding dishwashers have been increasing strongly in recent years. Given much cheaper prices compared with built-in models, it is easier for freestanding products to reach consumers with limited budgets.

COMPETITIVE LANDSCAPE
Bosch and Fagor continue to benefit from free trade agreements

Benefitting from numerous international and regional free trade agreements, dishwashers has become increasingly competitive, with a stronger flow of imported products from foreign markets. Particularly thanks to the European-Vietnam Free Trade Agreement, high-quality products from Europe, such as Fagor and Bosch, have become more widely available to Vietnamese consumers at more reasonable prices.

Electrolux Vietnam continues to lead dishwashers in mid-price segment

With affordable price ranges, elegant design and a long-term reputation for durability and quality, Electrolux Vietnam still leads dishwashing, especially within the mid-price segment. A wide distribution network is also a key factor contributing to the brand’s success.

Promotional campaigns key to attracting consumers

Electrolux can be considered as the leader player when it comes to dishwasher promotional programmes due to its wide range of offers in stores compared with other brands, with prices offered fitting well with what consumers are willing to pay for a dishwasher.

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Dishwashers in Vietnam

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashers industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashers industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashers in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dishwashers in Vietnam?
  • What are the major brands in Vietnam?
  • How has this high unit price, low global penetration category been affected by recessionary pressure?
  • Is there a trend to slimline machines in Vietnam?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Dishwashers in Vietnam - Category analysis

HEADLINES

PROSPECTS

Demand rising in line with housing boom and incomes
Modern lifestyle trends fuelling demand
Freestanding dishwashers control sales

COMPETITIVE LANDSCAPE

Bosch and Fagor continue to benefit from free trade agreements
Electrolux Vietnam continues to lead dishwashers in mid-price segment
Promotional campaigns key to attracting consumers

CATEGORY DATA

Table 1 Sales of Dishwashers by Category: Volume 2013-2018
Table 2 Sales of Dishwashers by Category: Value 2013-2018
Table 3 Sales of Dishwashers by Category: % Volume Growth 2013-2018
Table 4 Sales of Dishwashers by Category: % Value Growth 2013-2018
Table 5 Sales of Dishwashers by Format: % Volume 2013-2018
Table 6 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018
Table 7 NBO Company Shares of Dishwashers: % Volume 2014-2018
Table 8 LBN Brand Shares of Dishwashers: % Volume 2015-2018
Table 9 Distribution of Dishwashers by Format: % Volume 2013-2018
Table 10 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018
Table 11 Forecast Sales of Dishwashers by Category: Volume 2018-2023
Table 12 Forecast Sales of Dishwashers by Category: Value 2018-2023
Table 13 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 14 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023

Consumer Appliances in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Strong economic growth and increasing living standards boost volume growth
Energy-saving now standard, new features attracting young and wealthy consumers
Global brands expand sales share and brand position
Internet retailing set to see boom in demand
Consumer appliances expected to see growth over forecast period

MARKET INDICATORS

Table 15 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 16 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 17 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 18 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 19 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 20 Sales of Consumer Appliances by Category: Value 2013-2018
Table 21 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 22 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 27 Sales of Small Appliances by Category: Volume 2013-2018
Table 28 Sales of Small Appliances by Category: Value 2013-2018
Table 29 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 30 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 32 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 33 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 34 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 35 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 36 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 37 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 38 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 39 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 40 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 45 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 46 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 47 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 48 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources