Dishwashers sales are expected to continue to grow strongly over the forecast period, albeit at a slightly slower rate than during the review period. One of the leading factors contributing to this growth is the expanding real estate market, especially for modern houses and apartments, with demand for built-in dishwashers growing among high income families.
Furthermore, as a result of urban lifestyle trends, consumers have less time and inclination to wash dishes. Moreover, many studies show that dishwashers provide better water consumption efficiency compared to hand dishwashing.
Volume sales within freestanding dishwashers have been increasing strongly in recent years. Given much cheaper prices compared with built-in models, it is easier for freestanding products to reach consumers with limited budgets.
Benefitting from numerous international and regional free trade agreements, dishwashers has become increasingly competitive, with a stronger flow of imported products from foreign markets. Particularly thanks to the European-Vietnam Free Trade Agreement, high-quality products from Europe, such as Fagor and Bosch, have become more widely available to Vietnamese consumers at more reasonable prices.
With affordable price ranges, elegant design and a long-term reputation for durability and quality, Electrolux Vietnam still leads dishwashing, especially within the mid-price segment. A wide distribution network is also a key factor contributing to the brand’s success.
Electrolux can be considered as the leader player when it comes to dishwasher promotional programmes due to its wide range of offers in stores compared with other brands, with prices offered fitting well with what consumers are willing to pay for a dishwasher.
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This industry report originates from Passport, our Consumer Appliances market research database.