Washing dishes with a dishwasher is not common in Indonesia. People still prefer to wash dishes by hand in the kitchen sink.
Despite the unpopularity of dishwashers in Indonesia, they can still be found in electronics and appliance specialist retailers such as Best Denki and Electronic Solution. A 12-place-setting capacity is the ideal size for the Indonesian family which generally consists of four persons.
Dishwashers take up only a small space in electronics and appliance specialist retailers. Modern retailers such as Best Denki and Electronic City maintain low stock keeping units (SKUs) in respect of dishwashers.
Electrolux is a premium consumer appliance brand in Indonesia. Its success cannot be separated from Indonesians’ perception of European brands, which is very positive.
Electrolux’s leadership is overshadowed by Bosch. In Indonesia, Bosch is associated with power tools.
Besides Electrolux and Bosch, other brands of dishwashers are Modena and Ariston (from Italy), and Teka and Miele (from Germany). Among these premium brands, Modena and Tecnogas are more familiar to Indonesians.
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This industry report originates from Passport, our Consumer Appliances market research database.