More than three quarters of dishwashers purchased by consumers in Japan are in a built-in format. This means that new house completions exert a significant influence on the category as a whole.
Throughout the review period, only two dishwasher formats were available in Japan, namely table-top and dishdrawer. The limited kitchen area in Japanese houses constrains the potential for format development, and the dishdrawer format benefits from being considered to be the most space-efficient option.
Japan has a low ratio of connected to non-connected major appliances compared with other major developed markets. Most, if not all, dishwashers in Japan are not connected and this situation is likely to persist throughout the forecast period.
Dishwashers in Japan is very consolidated, with leaders, Panasonic and Rinnai, jointly accounting for 92% of volume sales. Panasonic is the only company that offers both freestanding and built-in formats in Japan.
The large and relatively stable market shares of Panasonic and Rinnai could create a situation in which both parties are reluctant to disturb the status quo in dishwashers. The negligible connectivity in dishwashers in Japan could result, in part, from a lack of competition in the category.
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This industry report originates from Passport, our Consumer Appliances market research database.