Executive Summary

Feb 2019
PROSPECTS
White finishes popular in the mid-priced price platform

A common theme running through all categories in consumer appliances in Norway is the importance of appearance and design. Tied to this is the growing availability of customisation, where households can personalise the appearance of their appliances.

Multifunctionality blurs boundaries and threatens volume growth

There exists significant demand in Norway for major appliances adapted to confined living spaces. This is mainly due to the shift towards urban living, the concomitant increase in single and two-person households, and the growth in the number of people residing in apartments and condominiums.

Dishdrawer format expected to record positive growth

As of 2018, the dishdrawer format accounted for a negligible share of total dishwasher volume sales. However, this is expected to change over the forecast period with the recent launch in Norway of the Fisher & Paykel brand by Witt A/S, which specifically focuses on the dishdrawer format.

COMPETITIVE LANDSCAPE
ASKO records positive volume growth

Volumes sales continue to grow for ASKO as the brand gains broader, more comprehensive distribution through electronics and appliance specialist retailers. ASKO’s strong sales growth is also attributable to the brand’s deliberate focus on appealing to household preferences and the concerted positioning of the brand in the value-added premium segment.

Best in test guides often among the leading influences on purchase choices

The leadership of BSH Husholdningsapparater in dishwashers can be linked to the favourable reviews models of the manufacturer’s Bosch and Siemens brands. For example, the online retailing outlet of the Elkjøp electronics and appliances specialist retailers chain elkjøp.

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Dishwashers in Norway

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashers industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashers industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashers in Norway market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dishwashers in Norway?
  • What are the major brands in Norway?
  • How has this high unit price, low global penetration category been affected by recessionary pressure?
  • Is there a trend to slimline machines in Norway?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Dishwashers in Norway - Category analysis

HEADLINES

PROSPECTS

White finishes popular in the mid-priced price platform
Multifunctionality blurs boundaries and threatens volume growth
Dishdrawer format expected to record positive growth

COMPETITIVE LANDSCAPE

ASKO records positive volume growth
Best in test guides often among the leading influences on purchase choices

CATEGORY DATA

Table 1 Sales of Dishwashers by Category: Volume 2013-2018
Table 2 Sales of Dishwashers by Category: Value 2013-2018
Table 3 Sales of Dishwashers by Category: % Volume Growth 2013-2018
Table 4 Sales of Dishwashers by Category: % Value Growth 2013-2018
Table 5 Sales of Dishwashers by Format: % Volume 2013-2018
Table 6 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018
Table 7 NBO Company Shares of Dishwashers: % Volume 2014-2018
Table 8 LBN Brand Shares of Dishwashers: % Volume 2015-2018
Table 9 Distribution of Dishwashers by Format: % Volume 2013-2018
Table 10 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018
Table 11 Forecast Sales of Dishwashers by Category: Volume 2018-2023
Table 12 Forecast Sales of Dishwashers by Category: Value 2018-2023
Table 13 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 14 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023

Consumer Appliances in Norway - Industry Overview

EXECUTIVE SUMMARY

Consumer Appliances in Norway - Industry Overview

EXECUTIVE SUMMARY

Lower volumes but price on the up
Volume sales decrease as connected uptake remains low
Global brand names top the leader board
Store-based retailing continues to dominate consumer appliances distribution
The outlook remains positive for consumer appliances

MARKET INDICATORS

Table 15 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 16 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 17 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 18 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 19 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 20 Sales of Consumer Appliances by Category: Value 2013-2018
Table 21 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 22 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 27 Sales of Small Appliances by Category: Volume 2013-2018
Table 28 Sales of Small Appliances by Category: Value 2013-2018
Table 29 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 30 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 32 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 33 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 34 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 35 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 36 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 37 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 38 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 39 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 40 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 45 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 46 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 47 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 48 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources