A common theme running through all categories in consumer appliances in Norway is the importance of appearance and design. Tied to this is the growing availability of customisation, where households can personalise the appearance of their appliances.
There exists significant demand in Norway for major appliances adapted to confined living spaces. This is mainly due to the shift towards urban living, the concomitant increase in single and two-person households, and the growth in the number of people residing in apartments and condominiums.
As of 2018, the dishdrawer format accounted for a negligible share of total dishwasher volume sales. However, this is expected to change over the forecast period with the recent launch in Norway of the Fisher & Paykel brand by Witt A/S, which specifically focuses on the dishdrawer format.
Volumes sales continue to grow for ASKO as the brand gains broader, more comprehensive distribution through electronics and appliance specialist retailers. ASKO’s strong sales growth is also attributable to the brand’s deliberate focus on appealing to household preferences and the concerted positioning of the brand in the value-added premium segment.
The leadership of BSH Husholdningsapparater in dishwashers can be linked to the favourable reviews models of the manufacturer’s Bosch and Siemens brands. For example, the online retailing outlet of the Elkjøp electronics and appliances specialist retailers chain elkjøp.
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This industry report originates from Passport, our Consumer Appliances market research database.