Overall, retail volume sales of dishwashers decreased significantly in 2021. However, this performance comes with several caveats.
The German company BSH Hausgeräte is the clear leader in dishwashers in retail volume terms through Siemens and Bosch, the top two brands in the category. The company benefits from a wide range of good quality products by recognised and trusted brands.
The performance of dishwashers by format largely returned to previous patterns after some fluctuation in 2020. The higher demand for full size, table-top and slimline dishwashers in 2020 was driven most by consumers looking to upgrade their homes with a dishwasher.
Dishwashers is expected to leave behind the fluctuations of the pandemic and return to slow overall retail volume and value (constant 2021 prices) growth in the forecast period. The penetration of dishwashers has already reached a relatively high level in Austria, supported by the rise in newly-built kitchens.
The many extra purchases made in terms of freestanding dishwashers during the pandemic is expected to see a further dip in retail volume and value (constant 2021 prices) sales of this format in 2022. However, the drop in sales of freestanding dishwashers is set to be moderate, rather than heavy as in 2021.
During the earlier stages of the pandemic in 2020, when the fear of infection was highest, manufacturers of dishwashers communicated the enhanced cleaning/sanitisation potential of their products with regard to viruses and bacteria. This is not held to have led to a significant number of extra purchases, and such campaigns were no longer observed as 2021 progressed.
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A dishwasher is a device for cleaning crockery and cutlery. Freestanding models are commonly available in full-size, slimline and compact variants. Built-in machines can be fully integrated (completely hidden by a door front and have their controls at the top of the dishwasher door on the inside), semi-integrated which are covered by a matching kitchen door up to the height drawer, which are usually built in at chest height to make loading easier.See All of Our Definitions
This report originates from Passport, our Dishwashers research and analysis database.
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