Executive Summary

Feb 2019
PROSPECTS
Outlook for dishwashers remains positive

The solid penetration rate of dishwashers in 2018 is expected to further increase throughout the entire forecast period. In line with this development, dishwashers is projected to record stable growth in both volume and value terms throughout the same time period.

Consumers place great importance on noise levels, capacity and stacking flexibility

The noise level of a dishwasher is expected to remain a very important purchasing criterion for consumers in Austria over the forecast period as, due to combined living kitchen areas in a number of households, a quiet dishwasher is key. Consumers are also predicted to further demand a large capacity for their dishwashers, in addition to short wash programmes.

Consumers continue to prefer built-in to freestanding dishwashers

Built-in dishwashers was the most dynamic performer for the third consecutive year in terms of volume growth in 2018. Sales of built-in dishwashers continued to benefit from blending in with the appearance of kitchen cabinets, creating a good-looking and efficient kitchen space, whereas freestanding variants benefit from their lower average unit price.

COMPETITIVE LANDSCAPE
BSH Hausgeräte has a clear lead within dishwashers

BSH Hausgeräte clearly led dishwashers in volume terms throughout the entire review period, including in 2018. BSH Hausgeräte owes its frontrunner status to the popularity among Austrian consumers of its long-standing signature brands Bosch and Siemens.

Bosch opens a concept store

A Bosch brand store was opened in Austria in December 2017. The Bosch store is the first of its kind in the whole of Europe, offering a wide range of Bosch products within major and small appliances.

More-affordable dishwashers remain popular

The trends toward shorter replacement cycles and the purchasing of more-affordable dishwashers are expected to continue to benefit a number of smaller players, which have been able to establish themselves at the margins of the two leading players, BSH Hausgeräte and Miele. Examples include brands such as Candy, Beko, Gorenje, Exquisit and OK.

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Dishwashers in Austria

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashers industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashers industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashers in Austria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dishwashers in Austria?
  • What are the major brands in Austria?
  • How has this high unit price, low global penetration category been affected by recessionary pressure?
  • Is there a trend to slimline machines in Austria?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Dishwashers in Austria - Category analysis

HEADLINES

PROSPECTS

Outlook for dishwashers remains positive
Consumers place great importance on noise levels, capacity and stacking flexibility
Consumers continue to prefer built-in to freestanding dishwashers

COMPETITIVE LANDSCAPE

BSH Hausgeräte has a clear lead within dishwashers
Bosch opens a concept store
More-affordable dishwashers remain popular

CATEGORY DATA

Table 1 Sales of Dishwashers by Category: Volume 2013-2018
Table 2 Sales of Dishwashers by Category: Value 2013-2018
Table 3 Sales of Dishwashers by Category: % Volume Growth 2013-2018
Table 4 Sales of Dishwashers by Category: % Value Growth 2013-2018
Table 5 Sales of Dishwashers by Format: % Volume 2013-2018
Table 6 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018
Table 7 NBO Company Shares of Dishwashers: % Volume 2014-2018
Table 8 LBN Brand Shares of Dishwashers: % Volume 2015-2018
Table 9 Distribution of Dishwashers by Format: % Volume 2013-2018
Table 10 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018
Table 11 Forecast Sales of Dishwashers by Category: Volume 2018-2023
Table 12 Forecast Sales of Dishwashers by Category: Value 2018-2023
Table 13 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 14 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023

Consumer Appliances in Austria - Industry Overview

EXECUTIVE SUMMARY

Austria offers a lot of potential for growth in 2018
Health and wellness continues to support sales
BSH Hausgeräte continues to lead
Electronics and appliance specialist retailers remains the preferred channel
Outlook for sales of consumer appliances in Austria remains positive

MARKET INDICATORS

Table 15 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 16 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 17 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 18 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 19 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 20 Sales of Consumer Appliances by Category: Value 2013-2018
Table 21 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 22 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 27 Sales of Small Appliances by Category: Volume 2013-2018
Table 28 Sales of Small Appliances by Category: Value 2013-2018
Table 29 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 30 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 32 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 33 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 34 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 35 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 36 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 37 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 38 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 39 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 40 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 45 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 46 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 47 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 48 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources