Dishwashers is expected to return to slightly positive volume growth over the forecast period, as there is still plenty of room to grow in terms of penetration. For new dwellings and kitchens, a dishwasher has largely become standard and there is potential in the retrofitting area as well, thanks to a broad selection of appliances which cater for all consumers in terms of available spaces and prices.
In a conservative outlook, that is assuming the dense economic situation in 2022, with its high inflation, is not here to stay and that disposable incomes are going to return to previous levels, we can assume that retail unit prices will stagnate over the forecast period. Essentially, there is little room for innovation in dishwashers and such appliances are expected to remain as straight-forward machines, where smart features are not expected to become major selling points or lead to any upfront purchases in the foreseeable future.
Manufacturers of dishwashers have notably reduced their marketing efforts to communicate enhanced cleaning power against viruses and bacteria in 2022, compared to campaigns seen during the height of the pandemic. Consumers understand that standard washing programmes are usually sufficient and, therefore, atypical innovations seen during the pandemic are not expected to have any lasting effects on dishwasher trends or sales in the foreseeable future.
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Understand the latest market trends and future growth opportunities for the Dishwashers industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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A dishwasher is a device for cleaning crockery and cutlery. Freestanding models are commonly available in full-size, slimline and compact variants. Built-in machines can be fully integrated (completely hidden by a door front and have their controls at the top of the dishwasher door on the inside), semi-integrated which are covered by a matching kitchen door up to the height drawer, which are usually built in at chest height to make loading easier.See All of Our Definitions
This report originates from Passport, our Dishwashers research and analysis database.
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