Dishwashers have traditionally been considered luxury items in Hong Kong, for a number of reasons. Firstly, according to the Our Hong Kong Foundation (a non-profit organisation dedicated to local policy research, analysis and recommendations), the average living space in the city is 833 sq ft, hence many households do not believe they have sufficient room for larger dishwashers in their kitchens.
Despite the various challenges faced by dishwashers, the category recorded healthy growth in retail volume sales in 2018 thanks to strong demand for smaller and more economical models. Hectic lifestyles were a key driver of demand.
The average price for freestanding dishwashers in Hong Kong has traditionally been quite high due to the strong presence of large format models and premium brands such as Siemens and Miele in the category. However, during the review period the category witnessed the launch of many new compact and table-top products by other brands such as Panasonic, Midea and Rasonic.
Siemens remained the leading player in dishwashers in Hong Kong in retail volume sales terms in 2018. The company’s SK26E821EU Compact Table Top Dishwasher remained highly attractive to local consumers, not only because of its small size but also due to its A+ energy efficiency rating.
Dishwashers remained relatively consolidated in Hong Kong in 2018, with top two players Siemens and Miele accounting for a large share of retail volume sales. However, the category did witness a trend towards greater fragmentation during the review period as more brands introduced smaller format products.
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This industry report originates from Passport, our Consumer Appliances market research database.