Like other white goods, dishwashers benefited from rising demand for energy efficiency in 2018. The availability of A+ or higher rated dishwashers increased significantly.
2018 saw an increase in the average unit price of dishwashers thanks to the introduction of VAT at the beginning of the year. Promotions and discounts were thus particularly visible during the year, especially for mid-priced products.
Compact dishwashers continued to gain share in 2018, with growth mainly driven by an increase in the number of single-person households or families with just one child, as well as smaller homes with less space. The category also continued to witness a slow shift towards built-in dishwashers as more consumers started to understand the importance of capacity.
In 2018, LG continued to lead dishwashers in the United Arab Emirates, further growing its volume share and strengthening its position. Promotional activities from the leading players served to help determine brand rankings during the year.
Consumers in the United Arab Emirates tend to mainly consider price, choice of programmes and water consumption when purchasing a dishwasher. Brand manufacturers thus focus on these areas in their marketing activities, seeking to differentiate their products and give them a competitive edge.
Activity in the construction industry is expected to continue to have a marked impact on sales of dishwashers over the forecast period. With a shift towards semi-furnished properties, most new-build homes will feature fitted kitchens, with dishwashers increasingly viewed as a standard appliance.
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This industry report originates from Passport, our Consumer Appliances market research database.