Executive Summary

Feb 2019
PROSPECTS
Demand for energy efficiency driving the growth of dishwashers

Like other white goods, dishwashers benefited from rising demand for energy efficiency in 2018. The availability of A+ or higher rated dishwashers increased significantly.

Average unit price rises due to VAT

2018 saw an increase in the average unit price of dishwashers thanks to the introduction of VAT at the beginning of the year. Promotions and discounts were thus particularly visible during the year, especially for mid-priced products.

Manufacturers focus on sleek and compact designs

Compact dishwashers continued to gain share in 2018, with growth mainly driven by an increase in the number of single-person households or families with just one child, as well as smaller homes with less space. The category also continued to witness a slow shift towards built-in dishwashers as more consumers started to understand the importance of capacity.

COMPETITIVE LANDSCAPE
LG Electronics Gulf FZE maintains its leading position

In 2018, LG continued to lead dishwashers in the United Arab Emirates, further growing its volume share and strengthening its position. Promotional activities from the leading players served to help determine brand rankings during the year.

Pricing plays an important role

Consumers in the United Arab Emirates tend to mainly consider price, choice of programmes and water consumption when purchasing a dishwasher. Brand manufacturers thus focus on these areas in their marketing activities, seeking to differentiate their products and give them a competitive edge.

Construction industry set to help drive sales

Activity in the construction industry is expected to continue to have a marked impact on sales of dishwashers over the forecast period. With a shift towards semi-furnished properties, most new-build homes will feature fitted kitchens, with dishwashers increasingly viewed as a standard appliance.

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Dishwashers in the United Arab Emirates

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashers industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashers industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashers in United Arab Emirates market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dishwashers in United Arab Emirates?
  • What are the major brands in United Arab Emirates?
  • How has this high unit price, low global penetration category been affected by recessionary pressure?
  • Is there a trend to slimline machines in United Arab Emirates?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Dishwashers in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Demand for energy efficiency driving the growth of dishwashers
Average unit price rises due to VAT
Manufacturers focus on sleek and compact designs

COMPETITIVE LANDSCAPE

LG Electronics Gulf FZE maintains its leading position
Pricing plays an important role
Construction industry set to help drive sales

CATEGORY DATA

Table 1 Sales of Dishwashers by Category: Volume 2013-2018
Table 2 Sales of Dishwashers by Category: Value 2013-2018
Table 3 Sales of Dishwashers by Category: % Volume Growth 2013-2018
Table 4 Sales of Dishwashers by Category: % Value Growth 2013-2018
Table 5 Sales of Dishwashers by Format: % Volume 2013-2018
Table 6 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018
Table 7 NBO Company Shares of Dishwashers: % Volume 2014-2018
Table 8 LBN Brand Shares of Dishwashers: % Volume 2015-2018
Table 9 Distribution of Dishwashers by Format: % Volume 2013-2018
Table 10 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018
Table 11 Forecast Sales of Dishwashers by Category: Volume 2018-2023
Table 12 Forecast Sales of Dishwashers by Category: Value 2018-2023
Table 13 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 14 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023

Consumer Appliances in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Market recovers following the introduction of VAT
Energy efficiency and compact designs drive growth
Private label benefits from the introduction of VAT
Hypermarkets drive growth with successful promotional campaigns
Consumer appliances expected to record further solid growth over the forecast period

MARKET INDICATORS

Table 15 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 16 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 17 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 18 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 19 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 20 Sales of Consumer Appliances by Category: Value 2013-2018
Table 21 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 22 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 27 Sales of Small Appliances by Category: Volume 2013-2018
Table 28 Sales of Small Appliances by Category: Value 2013-2018
Table 29 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 30 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 32 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 33 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 34 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 35 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 36 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 37 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 38 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 39 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 40 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 45 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 46 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 47 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 48 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources