In 2018 dishwashers maintained positive growth in volume sales, continuing a trend seen over the review period. However, growth was significantly weaker as this category was negatively impacted by the uncertain economic and political situation in the UK.
Due to the growing popularity of open plan kitchens in the UK, built-in dishwashers is the preferred format among British consumers and has been so since before the start of the review period, with no signs that this preference is likely to change. The built-in format enables consumers to blend the appliances in the kitchen environment without being invasive and saving space.
Environmental consciousness is now an established trend in major consumer appliances. Consumers are looking for energy efficient appliances that are less detrimental to the environment and which enable them to save on energy and water costs.
BSH Home Appliances remained the undisputed leader in dishwashers in 2018, followed some distance behind by Beko, its main competitor. Indesit and Electrolux followed in third and fourth positions, respectively.
The share of connected appliances in dishwashers remains low compared to other major appliances in 2018 as most consumers do not believe that connectivity offers any real benefit. However, as in all major appliance categories, connectivity in dishwashers is expected to gain momentum over the forecast period.
BSH Home Appliances is perceived as a trusted manufacturer due to its longstanding presence in consumer appliances. Moreover, the company is also investing significantly in connected appliances under its Bosch and Siemens brands through Home Connect in order to maintain its category leadership.
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This industry report originates from Passport, our Consumer Appliances market research database.