Executive Summary

Apr 2018
PROSPECTS
Fast food continues to grow despite increasing health awareness

Fast food in India continued to record healthy growth in 2017, thanks largely to a rising number of millennials, with the median age in the country being 27. India has a relatively young population, with many choosing not to cook at home.

Asian fast food dominates sales

Fast food in India in 2017 was not just limited to quick service restaurants serving American or European food. The channel continued to be dominated by Asian fast food, primarily Chinese.

Latin American fast food attracts younger generations

Latin American fast food continued to record positive growth in 2017, albeit significantly weaker than in previous years. One of the main reasons behind the channel’s growing popularity in India is the closeness of this cuisine to Indian food in terms of flavour and spiciness.

COMPETITIVE LANDSCAPE
Jubilant Foodworks continues to lead fast food

Jubilant Foodworks’ Domino’s Pizza remained the leading brand in fast food in India in 2017, thanks largely to having by far the highest number of outlets across the country. Furthermore, the company pioneered the pizza concept in India and so enjoys strong brand recognition.

Burger fast food continues to be dominated by McDonald’s

McDonald’s remained the dominant brand in burger fast food in 2017. The brand’s parent company continued to focus on offering a combination of both new and traditional products, with McDonald’s thus remaining the go to brand for most college students looking for a quick meal.

Burger King registers strong gains in 2017

Burger King was late to enter India when compared to McDonald’s. However, since its entry, the company has steadily grown its network, and with its affordable prices was one of the fastest growing fast food operators in 2017.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in India?
  • What are the major brands in India?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in India?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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