The maturity and stagnation of in-car entertainment in Chile is an opportunity for players to develop innovative products. Local consumers are searching for efficient electronics, but brands have stagnated in terms of innovating and offering more attractive models as there is not enough differentiation.
No new key players have penetrated the category to attract consumers in the first half of 2022, while smaller brands continue to gain ground, especially in in-dash media players and in-car speakers, while in-car navigation remains highly fragmented. Pioneer and Sony enjoy a strong presence in in-car speakers, but they have been losing share to alternative smaller brands.
Given that 2022 and 2023 are expected to be years of moderate economic growth or could even be flat according to predictions by Chilean authorities, it is possible that goods such as new car imports will suffer significant contractions. Therefore, it is possible that local consumers will continue to be attracted to used cars in the short term.
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In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.See All of Our Definitions
This report originates from Passport, our In-Car Entertainment research and analysis database.
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