Despite an increase in mobility compared with previous years, when the pandemic led to movement restrictions and less usage of cars, the increase of factory-ready embedded car entertainment technology and its easy communication with mobile phones is set to drive a continued decline for in-car entertainment in the forecast period, both in retail volume and current value terms. As in the review period, in-car navigation is set to see the strongest decline.
Despite the expectation of volume decline, premiumisation is likely within in-car entertainment, with those consumers who do purchase being willing to invest in more premium brands and models. This is not only because brands are set to invest resources to add value in order to compensate for some of the volume decline, but also because consumers are likely to want to improve their sound system or in-dash media player, and will be willing to invest in good-quality products.
Retail e-commerce is set to account for nearly a quarter of sales in volume terms in 2023, and online sales are expected to remain relevant in the category moving forward, especially within in-dash media players and in-car speakers. This is due to the wider offer available online, as the number of players that sell and install offline are increasingly small, but also because of lower average prices.
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In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.See All of Our Definitions
This report originates from Passport, our In-Car Entertainment research and analysis database.
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