In-Car Entertainment in Chile

PROSPECTS

Rising new car sales negatively affect in-car entertainment

In-car entertainment is increasingly at the mercy of the greater levels of technology being embedded into new cars, so that sales of newer car models directly affect the performance of this category. For example, the improved technology in new cars allows consumers to connect their smartphones with their in-car systems, which most likely to come with an integrated screen, making it possible to use and see mapping apps, make and take calls and play music.

Smartphones apps increasingly seen as an alternative to in-car navigation devices

In-car navigation has been consistently losing sales due to being substituted by smartphones. Chile stands out as a market with a very good mobile internet offer, with telecommunication companies delivering good mobile connectivity and attractive deals.

Smartphone GPS functionality offers protection against car theft

Not only are smartphone apps proving to be a good alternative to in-car navigation, but smartphones are now also being used in the fight against car theft. This comes in the form of a short-circuit GPS functionality that is a device that tracks the car and tells the owner where it is at any given time.

COMPETITIVE LANDSCAPE

In-car navigation leader Garmin’s in-car entertainment’s share continues declining

As in-car navigation sales collapsed at the end of the review period, leading brand Garmin continued to lose share in overall in-car entertainment. The company has been directly affected by the declining sales of in-car navigation as they are either substituted by smartphones or not needed due to such devices being fitted to new cars as standard in Chile – and new car sales were booming in the country in the final years of the review period.

In-dash media players boasts a large number of available brands

In-dash media players continues to be a diversified category, with Sony the leading player. The operating system of a smartphone is used to offer a connected and multifunctional service.

Pre-purchase process is important for consumers and brands

Consumers need to be informed before making a purchase, as they require prior knowledge of the space and capabilities of their car when evaluating the best option. This causes a high level of involvement on the part of the consumer in the pre-purchase process, helping consumers to know which product they want.

Files are delivered directly into your account within a few minutes of purchase.