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Learn moreAug 2019
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In-car entertainment is increasingly at the mercy of the greater levels of technology being embedded into new cars, so that sales of newer car models directly affect the performance of this category. For example, the improved technology in new cars allows consumers to connect their smartphones with their in-car systems, which most likely to come with an integrated screen, making it possible to use and see mapping apps, make and take calls and play music.
In-car navigation has been consistently losing sales due to being substituted by smartphones. Chile stands out as a market with a very good mobile internet offer, with telecommunication companies delivering good mobile connectivity and attractive deals.
Not only are smartphone apps proving to be a good alternative to in-car navigation, but smartphones are now also being used in the fight against car theft. This comes in the form of a short-circuit GPS functionality that is a device that tracks the car and tells the owner where it is at any given time.
As in-car navigation sales collapsed at the end of the review period, leading brand Garmin continued to lose share in overall in-car entertainment. The company has been directly affected by the declining sales of in-car navigation as they are either substituted by smartphones or not needed due to such devices being fitted to new cars as standard in Chile – and new car sales were booming in the country in the final years of the review period.
In-dash media players continues to be a diversified category, with Sony the leading player. The operating system of a smartphone is used to offer a connected and multifunctional service.
Consumers need to be informed before making a purchase, as they require prior knowledge of the space and capabilities of their car when evaluating the best option. This causes a high level of involvement on the part of the consumer in the pre-purchase process, helping consumers to know which product they want.
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Overview
Discover the latest market trends and uncover sources of future market growth for the In-Car Entertainment industry in Chile with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the In-Car Entertainment industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Electronics market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.