In-Car Entertainment in Chile

PROSPECTS

In-car navigation is replaced by smartphone applications

Smartphones have become a substitute for in-car navigation devices, as they allow access to different apps which consumers can use in different scenarios without the need for an in-car navigation system. Also, smartphones can give the user more information in real time, because they receive information via the internet.

The regulation “Santiago Respira” will affect car preferences

Santiago de Chile is a city that has always had problems with pollution from vehicles. In 2018, the government’s plan “Santiago Respira” (Santiago Breath) had a strong negative effect on cars registered before 2012.

New models of cars have integrated technology

The clear preference for new models of cars will directly affect the need to acquire in-car entertainment in the forecast period. New models usually come with a screen and their own interactive system, which is difficult to change and adapt to new installations such as in-dash media players or in-car speakers.

COMPETITIVE LANDSCAPE

Garmin is the last big player within in-car navigation

Garmin maintained its lead within in-car navigation in 2018; however, its volume share constantly declined over the last decade. There is no strong competition between brands; in fact, the lack of necessity for such products has led to a poor situation in the category in general.

Pioneer leads in-car speakers

RCL Distribución strongly led in-car speakers in 2018. Its Pioneer brand continued to lead, whilst its IRT brand was in fourth place.

Sony improves its presence within in-dash media players

Sony Chile was the leader within in-dash media players in 2018. This is the most fragmented category with in-car entertainment, and there can be huge differences in quality between brands.

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