COVID-19 is predicted to continue to contribute to a decline in growth for in-car entertainment in 2021, as ongoing travel restrictions continue to impact sales across the subcategories. In addition, price sensitivity in the country has increased during the pandemic, leading consumers to limit purchases of non-essential products, including in-car entertainment.
AAMP Nordic AS (Pioneer) has been a leader for several years as its brand awareness and availability across retail outlets enables the company to maintain a strong position. AAMP Nordic's strength lies in the depth and range of its product portfolio, especially in in-car speakers and in-dash media players.
Smartphones are extremely popular in Norway, and their use continues to challenge sales of in-car entertainment in 2021. Not only are consumers simply required to download an application to enable smartphone functionality, these devices also offer music streaming options and navigation systems such as Google Maps, which offers up-to-date traffic information and route suggestions.
Over the forecast period, in-car entertainment is set to continue to face stiff competition from smartphones. Furthermore, the expected economic recession will see some consumers adapt their buying habits to prioritise essentials.
Wider social and sustainability movements will continue to reduce car ownership in Norway, and therefore demand for in-car entertainment. Households are growing increasingly conscious of sustainability needs, with some giving focus to lowering their carbon footprint.
As well as the competition from smartphones and growing eco-awareness, quality in-built features in modern cars are also set to dampen growth in in-car entertainment across the forecast period. All modern cars are now launched with sophisticated, high-quality in-built features, used as selling points to advertise to consumers.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the In-Car Entertainment industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the In-Car Entertainment industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our In-Car Entertainment research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page