The standard and quality of pre-installed in-car audio, media, and entertainment systems in vehicles sold in Australia have seen major improvements in recent years. Premium factory-fitted sound systems and satellite-navigation devices are not only offered in luxury cars but are increasingly common for mid-priced brands too.
Sales of in-car entertainment will continue to be impacted by the rising use of smartphones as navigational tools given the greater accuracy of their GPS capabilities. Car chargers and enlarged battery capacity also support the use of smartphones as they allow them to access different networks and take advantage of greater coverage whilst travelling.
Changing consumer lifestyles are shifting the usage of car infotainment systems and set to support sales of individual brands. The rise of ride-sharing services is also anticipated to support growth opportunities as consumers are inclined towards being entertained, especially through music, whilst travelling.
TomTom is set to maintain its lead for another year, despite an expected drop in volume sales. The manufacturer is only slightly ahead of Pioneer with competition tough amongst the two players.
Pioneer is expected to hold its second-place spot in Australian in-car entertainment over the coming years and continue to contest TomTom for first. Despite recent operating challenges, the manufacturer maintained its position with the launch of a new wave of innovative products.
In-car entertainment will continue to face declining growth rates in Australia in the coming years. Despite efforts on the manufacturers’ side, the operating environment will remain tough, as consumers are becoming more aware of their spending.
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This report originates from Passport, our In-Car Entertainment research and analysis database.
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