Throughout the forecast period, in-car entertainment is expected to continue to see a significant volume decline. This will be attributable to competition from pre-installed entertainment systems and the growth of apps for navigation and music streaming on smartphones.
Pioneer is poised to take the lead within in-car entertainment in 2022, despite an expected drop in volume sales. This is primarily due to the fact that the aftermarket for in-car speakers and in-dash media players is less vulnerable to downwards pressure from automotive pre-installed electronics than in-car navigation.
With the growth of e-commerce within the retail distribution of in-car entertainment, it has taken share from store-based channels such as appliances and electronics specialists over the past two years. In 2022, the share of e-commerce is set to continue to grow, although at a slower pace as a result of a return to increased footfall in offline channels.
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In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.See All of Our Definitions
This report originates from Passport, our In-Car Entertainment research and analysis database.
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