The downward trend will continue over the forecast period, as new cars will have in-built entertainment systems and for older cars, which do not have in-built technology, smartphones and tablets will increasingly be used to provide navigation and entertainment tools. In-car navigation is expected to record the steepest decline going forward due to rising competition from smartphones and more developed car navigation applications that consumers do not have to pay for.
The only category predicted to see positive volume sales growth over the period to 2028 is in-car speakers, which will benefit from consumers improved lifestyles and their desire for high-quality sound when driving and using audio for phone calls or car management. Noise cancellation will increasingly be an added feature in in-car speakers.
The high and rising price of in-dash media players in cars will continue to limit category demand and growth over the forecast period, as will the perception that these products are not essential. Consumers would rather use laptops or smartphones, and further volume decline is set to be seen over the forecast period.
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In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.See All of Our Definitions
This report originates from Passport, our In-Car Entertainment research and analysis database.
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