The standard of quality of pre-installed in-car audio, media and entertainment systems that come as standard or additional features in vehicles sold in the United Arab Emirates have seen major improvements in recent years. Standard factory-fitted sound systems and satellite navigation devices are increasingly common even for mid-priced brands, with good-quality in-car entertainment systems fitted.
Sales of in-car navigation devices will continue to be negatively impacted by growth in the use of smartphones as navigational tools in 2021, due to the greater accuracy of their GPS capabilities. Car chargers and enlarged battery capacity are also supporting the use of smartphones as more efficient GPS devices, whilst also being able to access different networks and take advantage of greater coverage whilst travelling.
Changing consumer lifestyles are shifting the usage of car infotainment systems, which is supporting sales of individual brands. The rise of ride sharing services is supporting growth opportunities as consumers are inclined towards entertainment, and especially playing music, when travelling.
Sony Middle East & Africa is expected to maintain its lead within in-car entertainment for another year in 2021, thanks to its lead in the largest category, in-dash media players, and despite the anticipated fall in its volume sales. The manufacturer is slightly ahead of others, although the competition is tough amongst brands.
Despite the challenges faced by the category, Pioneer Gulf has been able to maintain its brand position and volume share thanks to the launch of a new wave of innovative products. It released its SPH-C10BT Flagship Smartphone Digital Media Receiver with Pioneer Smart Sync technology, compatible with both iPhone and Android devices.
In-car entertainment is set to continue to face retail volume sales declines in the United Arab Emirates in the forecast period. Despite the efforts by manufacturers the market environment will remain tough, especially as consumers are becoming more aware of their spending post-COVID-19.
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This report originates from Passport, our In-Car Entertainment research and analysis database.
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