Retail volume sales of in-car entertainment have been in decline for well over a decade in Spain. This is because a growing number of local consumers are using their smartphones for navigation and entertainment in their cars.
In-dash media players account for the bulk of retail volume sales of in-car entertainment in Spain. During the review period as a whole, retail volume sales of in-car entertainment declined at a significantly slower rate than either in-car speakers or in-car navigation.
Two manufacturers – JVCKenwood Europe BV and Pioneer Electronics España SA – will account for just over half of retail value sales of in-car entertainment during 2021. Both have wide product portfolios, enjoy high levels of brand recognition and have a strong reputation for quality.
Retail volume sales of in-car entertainment will continue to decline at a double-digit pace throughout the forecast period. Smartphones will continue to cannibalise in-car navigation and in-dash media players, while new cars will increasingly come with navigation functions and smartphone integration as standard.
With demand for in-car entertainment increasingly dependent on second-hand car sales, scrappage schemes and other incentives aimed at encouraging drivers to buy new vehicles will have a negative impact on demand for in-car entertainment during the forecast period. For example, a stimulus package of EUR4.
As previously mentioned, young adults are proving harder to get behind the wheel than previous generations. Alternative mobility vehicles, like electric scooters and electric bicycles, are growing in popularity in urban areas (particularly with this group) because they are much cheaper and both more convenient and sustainable.
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This report originates from Passport, our In-Car Entertainment research and analysis database.
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