The government’s efforts to control the spread of COVID-19 have had a negative impact on the supply and demand for cars in 2020. Following the declaration of a state of emergency in Japan this put a temporary hold on the production of new cars, while ongoing economic uncertainty has dissuaded many consumers from replacing their existing car.
Smartphones and the wide range of available apps has put a huge dent in the sales of in-car entertainment, with this being a challenge even prior to COVID-19. Added to this, many new models of cars already come equipped with in-car entertainment, often limiting demand for aftersales of in-car entertainment to enthusiasts looking for superior results.
COVID-19 has resulted in there being fewer cars on the road in Japan in 2020; however, health and safety still remains an important concern when it comes to driving. As car accidents, especially involving Japan’s large and growing elderly population, gain growing publicity, there is an increasing focus on the “drive assisting” feature of in-car entertainment systems.
The future of in-car entertainment appears uncertain with many consumers no longer convinced of a need for these products. With smartphones and tablets already able to carry out much of the functionality of these products, it would seem an unnecessary luxury for most casual users.
Pioneer Corp has retained a strong lead in in-car entertainment in 2020, despite the challenges faced from COVID-19. The company is expected to gain further share thanks to a new wave of innovative products hitting the market.
The arrival of autonomous cars offers a window of opportunity for in-car entertainment manufacturers, with the leading players already investing in this area. CASE (Connected, Autonomous, Shared/Service, Electric) vehicles have been in development for several years, but a milestone was reached in April 2020 with deregulation allowing for Level 3 autonomous driving.
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This report originates from Passport, our In-Car Entertainment research and analysis database.
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