In-Car Entertainment in India

PROSPECTS

In-car navigation faces stiff competition from mobile phone apps

In-car navigation is seeing demand in India hit by stiff competition from smartphone-based navigation apps. The availability of free and affordable navigation apps for smartphones has directly impacted demand for in-car navigation systems, which are now being perceived as expensive.

Touchscreen-based entertainment systems catch the attention of consumers looking beyond plain car dash-boards

Car owners in India are increasingly looking for ways to enhance the quality of time they spend in their vehicle, leading to increasing interest in connectivity and in-car entertainment. Touchscreen-based in-car entertainment systems are gaining popularity among consumers.

After sales market for in-car entertainment continues to face competition from OEM fitted systems

As car manufacturers continue to offer in-car entertainment such as in-dash media players and in-car speakers, the growth of aftermarket in-car entertainment is being negatively affected. For instance, only 1-2% of the cars sold by Honda come without speakers, while it is only about 10-12% for in-dash media players.

COMPETITIVE LANDSCAPE

International players tie up with local firms for sales and marketing of products

The in-car entertainment system category in India is dominated by international players. Pioneer, JVC, Kenwood and JBL are some of the popular international in-car entertainment brands in India.

Increasing onus on partnering with car manufacturers

The increasing average lifespan of vehicles is not expected to have much impact on demand for in-dash media players and in-car speakers. Consumers are likely to opt for repair rather than replacement of these devices, as they are not willing to spend much on their old cars.

Pioneer India Electronics Pvt Ltd and Sony India Pvt Ltd remain top players in in-car entertainment systems

Pioneer India Electronics Pvt Ltd and Sony India Pvt Ltd remained the top players in in-car entertainment systems, thanks largely to their strength in in-dash speakers and in-dash media players. Pioneer and Sony brand devices are widely sold pre-fitted, thus leading to high popularity and brand-awareness among consumers.

Files are delivered directly into your account within a few minutes of purchase.