Executive Summary

Sep 2019
PROSPECTS
In-car entertainment suffers as aftermarket sales decline

Most consumers have been upgrading from the base model when purchasing cars. They are increasingly willing to pay extra to dealers for additional features, based on their needs and budgets.

In-car speakers benefit most as consumers upgrade

Most aftermarket sales of in-car entertainment come from consumers upgrading features and accessories in their cars. Demand for upgrading in-car speakers grows is greater than that for in-dash media players and in-car navigation systems.

COMPETITIVE LANDSCAPE
Pioneer Corp continues to have a strong presence in in-car entertainment

Pioneer Corp retained top position in in-dash media players in 2018, followed by Sony India Pvt Ltd. It also has a sizable share in in-car speakers, though Sony India Pvt Ltd is the leader in this category.

Chinese and local players continue to have a significant share

Though there is a rise in affluence among Indian consumers, they still tend to be price conscious and seek value. Purchasing a car is a substantial investment, and a sizable group of consumers opt to minimise spending by installing accessories which are economical.

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In-Car Entertainment in India

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Overview

Discover the latest market trends and uncover sources of future market growth for the In-Car Entertainment industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the In-Car Entertainment industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The In-Car Entertainment in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of In-Car Entertainment in India?
  • What are the major brands in India?
  • What is the growth rate for in-car navigation devices?
  • How will digital radio broadcast affect sales of in-car media players?
  • How have in-car entertainment sales been affected by the economic downturn?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

In-Car Entertainment in India - Category analysis

HEADLINES

PROSPECTS

In-car entertainment suffers as aftermarket sales decline
In-car speakers benefit most as consumers upgrade

COMPETITIVE LANDSCAPE

Pioneer Corp continues to have a strong presence in in-car entertainment
Chinese and local players continue to have a significant share

CATEGORY DATA

Table 1 Sales of In-Car Entertainment by Category: Volume 2014-2019
Table 2 Sales of In-Car Entertainment by Category: Value 2014-2019
Table 3 Sales of In-Car Entertainment by Category: % Volume Growth 2014-2019
Table 4 Sales of In-Car Entertainment by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of In-Car Entertainment: % Volume 2015-2019
Table 6 LBN Brand Shares of In-Car Entertainment: % Volume 2016-2019
Table 7 Distribution of In-Car Entertainment by Channel: % Volume 2014-2019
Table 8 Forecast Sales of In-Car Entertainment by Category: Volume 2019-2024
Table 9 Forecast Sales of In-Car Entertainment by Category: Value 2019-2024
Table 10 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2019-2024

Consumer Electronics in India - Industry Overview

EXECUTIVE SUMMARY

Consumer electronics continues to grow, with a rapidly changing landscape
Consumers look for enhanced experiences with technological advancements in consumer electronics
Samsung India Electronics Pvt Ltd leads in the face of intense competition
Electronics and appliance specialist retailers dominate but internet retailing continues to grow
Slowdown expected in the forecast period, owing to market maturity

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources