While retail current value sales of in-car entertainment will continue to decline during 2021, they will do so at a much more modest rate than in 2020. During 2020, COVID-19 restrictions meant that local consumers were spending much more time at home and much less time in their cars, making them more inclined to spend money on home entertainment, rather than in-car entertainment.
Pioneer Electronics Italia remained the largest player in in-car entertainment during 2020. Audio systems have always been at the core of Pioneer’s strategy, and this also applies to in-car entertainment.
Electronics and appliance specialist retailers are the dominant distribution channel for in-car entertainment, but the growth of e-commerce has been accelerated by the pandemic. However, in physical stores, in-car entertainment products are not given prominent positioning in terms of visibility due to weak demand and receive relatively little in the way of marketing support.
Retail current value sales of in-car entertainment will continue to decline during the forecast period, albeit at a much more modest rate than in the review period. With the threat posed by COVID-19 set to diminish as the country’s vaccination campaign gathers pace, consumers will travel more (particularly as many of them return to their workplaces) and spend much more time in their cars.
In the recent past, many Italian families owned two cars (one for each spouse), but today this is no longer the case. Most households now own one car – or none at all.
Italian consumers have traditionally been very concerned about privacy, and they are increasingly concerned about cybersecurity and the danger of their devices being hacked. As a result, as devices become increasingly sophisticated and 5G opens up new opportunities for connectivity, brands operating within in-car entertainment will need to address these concerns.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the In-Car Entertainment industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the In-Car Entertainment industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our In-Car Entertainment research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page