Over the forecast period more people will be commuting by cars again. While this will not spring in-car entertainment sales back into positive volume sales figures, the declines seen will become smaller.
The majority of finished in-car entertainment products and raw materials are imported into the country, meaning that the prices of these products are affected by the fluctuations in the exchange rates between the TRY, USD and EUR. As such, the devaluation of the TRY over the review period has resulted in double-digit growth in average unit prices and this looks likely to continue, to a degree, over the forecast period – albeit at lower rates.
E-commerce saw a boost during the pandemic thanks to the closure of non-essential store-based retailers and cautious consumers limiting unnecessary trips outside of the home. This trend will persist over the forecast period, as consumers have become accustomed to the convenience online shopping offers.
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In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.See All of Our Definitions
This report originates from Passport, our In-Car Entertainment research and analysis database.
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