The high level of car ownership in Canada will continue to support demand for in-car entertainment products, as the country’s vast distances make car ownership a necessity, particularly for consumers living in rural areas. Moreover, consumers living in urban regions, such as the Greater Toronto Area, face long work commutes, with a high proportion of these commuters using their cars to travel into the city.
Advances in built-in in-car entertainment will continue to decrease overall demand for aftermarket alternatives, including in-car navigation systems and in-dash media players. For example, Panasonic’s Cognitive Infotainment system syncs real-time information with drivers' actions to manage attention and prevent collisions.
New regulations surrounding electric vehicles (EVs) are expected to dampen demand for in-car entertainment over the forecast period. In December 2022, the Canadian government announced is first mandate for EV sales, which required at least 20% of new passenger vehicles and light trucks sold in Canada to be electric zero-emission vehicles by 2026.
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In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.See All of Our Definitions
This report originates from Passport, our In-Car Entertainment research and analysis database.
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