After a steep decline in 2020, in-car entertainment has been growing marginally in 2021, as lockdown restrictions have been relaxed and many employees returned to their offices. This encouraged consumers to upgrade their in-dash media players and speakers, as they were once again commuting to work and sought high-quality sound systems to keep them entertained on the road.
Garmin SA (Pty) Ltd continues to lead the category in South Africa, due to its strong presence in the in-car navigation systems category. Historically, Garmin is known for its high-quality GPS systems and its brand equity has assisted in the company maintaining the leadership in in-car entertainment in South Africa.
Despite recovering slightly in 2021, the category is expected to continue its downward trajectory in the forecast period. In-car speakers and in-dash media players are set to decline in step with improving technology in newly manufactured cars, while in-car navigation systems are expected to keep being replaced by smartphones, as well as built-in GPS systems in new cars.
Technological innovation is expected to be one of the key drivers of demand in the forecast period, despite declining sales. This innovation is expected to encourage some consumers to buy standalone GPS systems, as opposed to using Google Maps and other apps, while other consumers prefer using standalone systems as a matter of preference.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the In-Car Entertainment industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the In-Car Entertainment industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our In-Car Entertainment research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page