Once restrictions ease and local consumers start to return to the office and spend greater time outside of the home, they are likely to remain cautious about using public transport and thus may choose to use their vehicles more frequently to avoid exposure to the virus in enclosed spaces. With accumulated expenditure through lack of travel or socialising, some consumers may be willing to pay to upgrade their in-car entertainment.
As smartphones continue to be the main hub for in-car entertainment, vehicle manufacturers have started to incorporate wi-fi and 5G connectivity into newer models. Smartphones connecting directly to the car means that the owners can access messaging, music and navigation apps directly from the built-in dashboards, while the price of cars offering this sort of functionality has declined in line with the decreasing cost of implementing such technology.
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In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.See All of Our Definitions
This report originates from Passport, our In-Car Entertainment research and analysis database.
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