Executive Summary

Aug 2019
PROSPECTS
German connectivity is taking off – a blessing or a curse for in-car entertainment?

In 2019, in-car entertainment volumes decreased significantly, and are expected to continue to decline under persistent pressure from substitute products, particularly smartphones. Amidst the declining trend, the main theme shaping the demand for in-car entertainment at the end of the review period was connectivity.

In-dash media players and in-car speakers could become niche products

Given the recent developments in Germany on the connectivity front, in-dash media players and in-car speakers could turn into niche products catering only to tech aficionados or music enthusiasts not satisfied by the OEM equipment. New car models, particularly electric vehicles, generally now come with high levels of in-built technology, making the process of replacing equipment in a car ever more complicated.

Autonomous driving might provide new opportunities due to more free time

Overall, the signs over the forecast period mostly speak against a positive development of in-car entertainment. However, there is a scenario beyond the forecast period or perhaps even before then, depending on technological developments as well as new or changing national or international regulations, under which in-car entertainment could become more important again.

COMPETITIVE LANDSCAPE
TomTom, Garmin and JVCKenwood dominate the shrinking category

Even though both players recorded double-digit percentage volume sales declines in 2019, TomTom and Garmin continued to dominate in-car navigation, and, in turn, remained the leading players in overall in-car entertainment. Both companies are known for their premium products that offer high quality and accuracy.

Autonomous driving might provide new opportunities due to more free time

Given the role that autonomous driving could play in shaping the future demand for in-car entertainment, it will be crucial how incumbent manufacturers manage to stand out against the competition. The reshaped future of in-car entertainment in the autonomous driving era is also likely to attract new players.

Specialist retailers remains main distribution channel for in-car entertainment

Specialist retailers remained the main channel for consumers when it comes to in-car entertainment purchases in Germany, as most purchases require expertise and buyers prefer to use the service provided by these retailers rather than making a purchase without any prior consultation. While internet retailing is increasing in importance in in-car entertainment, sales remain at a comparably low level compared to other consumer electronics products.

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In-Car Entertainment in Germany

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Overview

Discover the latest market trends and uncover sources of future market growth for the In-Car Entertainment industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the In-Car Entertainment industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The In-Car Entertainment in Germany market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of In-Car Entertainment in Germany?
  • What are the major brands in Germany?
  • What is the growth rate for in-car navigation devices?
  • How will digital radio broadcast affect sales of in-car media players?
  • How have in-car entertainment sales been affected by the economic downturn?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

In-Car Entertainment in Germany - Category analysis

HEADLINES

PROSPECTS

German connectivity is taking off – a blessing or a curse for in-car entertainment?
In-dash media players and in-car speakers could become niche products
Autonomous driving might provide new opportunities due to more free time

COMPETITIVE LANDSCAPE

TomTom, Garmin and JVCKenwood dominate the shrinking category
Autonomous driving might provide new opportunities due to more free time
Specialist retailers remains main distribution channel for in-car entertainment

CATEGORY DATA

Table 1 Sales of In-Car Entertainment by Category: Volume 2014-2019
Table 2 Sales of In-Car Entertainment by Category: Value 2014-2019
Table 3 Sales of In-Car Entertainment by Category: % Volume Growth 2014-2019
Table 4 Sales of In-Car Entertainment by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of In-Car Entertainment: % Volume 2015-2019
Table 6 LBN Brand Shares of In-Car Entertainment: % Volume 2016-2019
Table 7 Distribution of In-Car Entertainment by Channel: % Volume 2014-2019
Table 8 Forecast Sales of In-Car Entertainment by Category: Volume 2019-2024
Table 9 Forecast Sales of In-Car Entertainment by Category: Value 2019-2024
Table 10 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2019-2024

Consumer Electronics in Germany - Industry Overview

EXECUTIVE SUMMARY

Saturated market needs new impetus
Increased connectivity, regulation and utility are the main drivers
Samsung and Apple lead, while Huawei is under political pressure
Internet retailing favoured by improving infrastructure
Further volume decline expected over the forecast period

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources