Demand for in-car entertainment is expected to continue to fall, with double-digit declines expected throughout the forecast period. The primary reason behind the declines is that most new cars come from the factory with integrated entertainment devices, and there is no need to add to or replace these devices, which in itself can also be a problem due to the lack of standardisation.
The sharpest decline over the forecast period is again expected for in-car speakers, as the majority of the existing vehicle fleet in Germany is already equipped with high-quality speakers, or the sound quality is usually good enough that there is no need to change the speakers. While it is clear that in-dash media players and in-car navigation do not have a future compared with previous decades, there seems to be even less potential for in-car speakers, as demand in Germany becomes a niche focused on premium devices and add-ons such as subwoofers.
In 2022, after Germany experienced an e-commerce boom in the previous pandemic years, a slight decline in e-commerce sales of in-car entertainment was visible, due to some return to stores, especially for more specialised products. However, over the forecast period, retail volumes are expected to continue to decline, and the switch to e-commerce will resume.
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In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.See All of Our Definitions
This report originates from Passport, our In-Car Entertainment research and analysis database.
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