Over the forecast period, in-car entertainment in Poland is set to witness further decline. The high cost of in-car entertainment and the attractiveness of alternative products are expected to be the key factors driving the fall in sales.
The increased competition from in-built systems and alternative devices is placing increased pressure on in-car entertainment manufacturers to invest in value-adding product innovation. Top brands such as Alpine are expected to work on new product developments targeting potential opportunities for professional navigation systems, such as times when there is a lack of internet availability.
The major audio players are expected to engage in stronger cooperation with car manufacturers to offer more attractive products. Consumers appreciate known brands, perceiving them to offer added-value.
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Understand the latest market trends and future growth opportunities for the In-Car Entertainment industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.See All of Our Definitions
This report originates from Passport, our In-Car Entertainment research and analysis database.
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