The downward trajectory of in-car entertainment is expected to continue over the forecast period as fewer Polish consumers will replace the default systems in their cars. Many new cars now come with advanced sound systems, such as JBL, BOSE, Harman Kardon and Bang & Olufsen, and are also often equipped with Android and Apple Play, which makes is easier to use navigation and play music.
The increased competition from in-built systems and alternative devices is placing increased pressure on in-car entertainment manufacturers to invest in value-adding product innovation. Top brands such as Alpine are expected to work on new product developments targeting potential opportunities for professional navigation systems, such as times when there is a lack of internet availability.
The larger players are likely to have capacity to adjust to the current market demands over the forecast period. Higher spec in-car entertainment is anticipated to meet more affluent consumers’ needs.
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In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.See All of Our Definitions
This report originates from Passport, our In-Car Entertainment research and analysis database.
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