The mobility market has witnessed a marked recovery with the containment of the pandemic in China. According to the Ministry of Industry and Information Technology, volume sales of passenger cars in the initial two months of 2021 experienced high double-digit growth, which offers potential for in-car entertainment in terms of upgrades.
In order to survive the challenged posed by pre-installed products, aftersales in-car entertainment brands are being forced to move more rapidly by launching upgrades in terms of both hardware and software to cater to the premiumisation demand for a product’s appearance and to enhance the overall user experience. On the one hand, the screens of in-dash media players are featuring more advanced lighting or colour diffusion technology to elevate the resolution and colour space, which is similar to the premiumisation trend emerging within televisions.
Flyaudio Corp is set to strengthen its leadership of in-car entertainment in 2021 due to competitiveness in the supply chain and product development. Flyaudio possesses strong capabilities to connect its sales channels to its suppliers by transmitting related information regarding product sales and consumer preferences in a timely and precise fashion, in order to support its suppliers by realising flexible manufacturing and diminishing inventory.
The screens of in-dash media players offer the category further possibilities in terms of advanced functionality development. Advanced driver assistance-systems (ADAS), voice control and holistic apps covering entertainment, roadside assistance and navigation have been increasingly omnipresent within in-dash media players.
In-car navigation is projected to continue to experience plummeting momentum from 2022 onwards due to the challenges posed by free navigation apps that can be downloaded on smartphones. An increasing number of navigation apps are now assembling ride-hailing modules of various companies that provide copious choices and faster responses, and therefore consumer loyalty towards these apps is strengthening.
The installation and ongoing functioning of aftersales in-car entertainment products usually require professional guidance from workshops or 4S (Sales, Service, Spare parts and Surveys) dealer shops, and thus will continue to play the most critical role in channel distribution. In addition, the regular maintenance of cars in 4S shops also provides further opportunities for specialists to engage with consumers, highlight new demands and provide product recommendations.
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In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.See All of Our Definitions
This report originates from Passport, our In-Car Entertainment research and analysis database.
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