Executive Summary

Aug 2019
PROSPECTS
Pre-installation trend undermines sales across in-car entertainment

Retail volume sales of in-car entertainment saw ongoing decline in 2019, maintaining a trend that persisted throughout the review period. According to China’s Ministry of Public Security, China had 250 automobiles at the end of June 2019, of which 198 million were private cars.

Apps rendering in-car navigation obsolete

In-car navigation witnessed ongoing decline in 2019 as it continued to post by far the largest fall in volumes within in-car entertainment. Traditional navigation devices have been unable to meet the demands of drivers, who prefer to use free navigation apps, such as AutoNavi and Baidu Maps, on their smartphones.

In-car entertainment distribution continues to shift towards e-commerce

Other non-grocery specialist retailers, including outlets such as automobile specialists and 4S dealer stores, remained the dominant distribution channel in in-car entertainment in 2019, as the majority of consumers continued to be inclined to turn to professionals at car workshops to install equipment such as in-car speakers and in-dash media players. However, the channel continued to see its volume share eroded at the end of the review period, primarily as a result of an ongoing increase in the share registered by internet retailing, which offers a broader product offer and competitive pricing.

COMPETITIVE LANDSCAPE
Flyaudio reinforces leading position through innovation

Flyaudio Corp remained the largest player in in-car entertainment in 2019 thanks entirely to its strength in in-dash media players. The company reinforced its leading position in in-dash media players at the end of the review period through the launch of automobile brand-specific products and products offering new features, such as voice control, embedded internet connection and online streaming of media content.

Manufacturers responding to challenges with smart and connected devices

Seeking to respond to a challenging market environment, in-car entertainment manufacturers are turning to the development of smart and connected in-car entertainment devices. Beijing UniStrong Science & Technology, for example, introduced smart rear-view mirrors combining navigation with media display.

Players withdrawing from in-car navigation

The dramatic decline and extremely limited potential for development being seen in in-car navigation has caused leading players such as Beijing UniStrong Science & Technology and Shenzhen Careland Technology Co Ltd to stop production and withdraw from the category. The contraction of the product offer is likely to contribute to further category decline during the forecast period.

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In-Car Entertainment in China

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Overview

Discover the latest market trends and uncover sources of future market growth for the In-Car Entertainment industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the In-Car Entertainment industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The In-Car Entertainment in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of In-Car Entertainment in China?
  • What are the major brands in China?
  • What is the growth rate for in-car navigation devices?
  • How will digital radio broadcast affect sales of in-car media players?
  • How have in-car entertainment sales been affected by the economic downturn?

Why buy this report?

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This industry report originates from Passport, our Consumer Electronics market research database.

In-Car Entertainment in China - Category analysis

HEADLINES

PROSPECTS

Pre-installation trend undermines sales across in-car entertainment
Apps rendering in-car navigation obsolete
In-car entertainment distribution continues to shift towards e-commerce

COMPETITIVE LANDSCAPE

Flyaudio reinforces leading position through innovation
Manufacturers responding to challenges with smart and connected devices
Players withdrawing from in-car navigation

CATEGORY DATA

Table 1 Sales of In-Car Entertainment by Category: Volume 2014-2019
Table 2 Sales of In-Car Entertainment by Category: Value 2014-2019
Table 3 Sales of In-Car Entertainment by Category: % Volume Growth 2014-2019
Table 4 Sales of In-Car Entertainment by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of In-Car Entertainment: % Volume 2015-2019
Table 6 LBN Brand Shares of In-Car Entertainment: % Volume 2016-2019
Table 7 Distribution of In-Car Entertainment by Channel: % Volume 2014-2019
Table 8 Forecast Sales of In-Car Entertainment by Category: Volume 2019-2024
Table 9 Forecast Sales of In-Car Entertainment by Category: Value 2019-2024
Table 10 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2019-2024

Consumer Electronics in China - Industry Overview

EXECUTIVE SUMMARY

Changing face of entertainment exerting strong influence on consumer electronics
Trend towards specialisation and personalisation in 2019
Domestic companies maintain dominance, supported by ongoing innovation
Internet retailing consolidates position as leading channel
5G set to have an influential role to play in development of consumer electronics

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources