Pre-fitted in-car devices have become the default option for car owners and have thus been posing an increasingly strong threat to post-sale additions. In order to survive the fierce competition in this environment, manufacturers will need to target the “right” consumers – namely, consumers in the large second-hand car market, who are owners of traditional cars, and also in pursuit of higher quality driving experiences and differentiated product offerings; or those car owners who want to enjoy the ultimate customisation experience as standard.
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Understand the latest market trends and future growth opportunities for the In-Car Entertainment industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.See All of Our Definitions
This report originates from Passport, our In-Car Entertainment research and analysis database.
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