Executive Summary

Aug 2019
PROSPECTS
Outlook for in-car entertainment in the US

The writing has been on the wall for US aftermarket in-car entertainment for some time. As the complexity of systems and the quality of OEM products have increased over recent years, the aftermarket has largely been left to the devices of enthusiasts and audiophiles, for whom the OEM quality is not up to par.

Aftermarket navigation continues to struggle

Aftermarket in-car navigation units continue to struggle against the ubiquity of cell phones and OEM navigation systems. Given the quality and cost, which is almost always nothing, of cell phone navigation systems like Google Maps, Apple Maps and Waze, in-car navigation units are struggling to find a narrative to explain to consumers why they should pay more for a product that often does less.

Tariffs hit the aftermarket

The aftermarket industry was able to avoid the first round of tariffs in the US-China trade dispute that began in 2017. However, as the tensions have heightened and measures on both sides grown more severe, this has not remained the case.

COMPETITIVE LANDSCAPE
Garmin still dominates in-car navigation

Garmin is still the clear leader in in-car navigation, selling nearly four times as many units as the rest of the industry combined. Even so, 2019 was not the best year for the company as its sales markedly declined.

Kenwood and Pioneer lead in-dash media players

Kenwood and Pioneer continue to lead aftermarket in-dash media players in terms of volume sales, although both saw declining sales and share in 2019. This is not surprising as most firms continue to shift their focus to OEM production.

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In-Car Entertainment in the US

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Overview

Discover the latest market trends and uncover sources of future market growth for the In-Car Entertainment industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the In-Car Entertainment industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The In-Car Entertainment in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of In-Car Entertainment in USA?
  • What are the major brands in USA?
  • What is the growth rate for in-car navigation devices?
  • How will digital radio broadcast affect sales of in-car media players?
  • How have in-car entertainment sales been affected by the economic downturn?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

In-Car Entertainment in the US - Category analysis

HEADLINES

PROSPECTS

Outlook for in-car entertainment in the US
Aftermarket navigation continues to struggle
Tariffs hit the aftermarket

COMPETITIVE LANDSCAPE

Garmin still dominates in-car navigation
Kenwood and Pioneer lead in-dash media players

CATEGORY DATA

Table 1 Sales of In-Car Entertainment by Category: Volume 2014-2019
Table 2 Sales of In-Car Entertainment by Category: Value 2014-2019
Table 3 Sales of In-Car Entertainment by Category: % Volume Growth 2014-2019
Table 4 Sales of In-Car Entertainment by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of In-Car Entertainment: % Volume 2015-2019
Table 6 LBN Brand Shares of In-Car Entertainment: % Volume 2016-2019
Table 7 Distribution of In-Car Entertainment by Channel: % Volume 2014-2019
Table 8 Forecast Sales of In-Car Entertainment by Category: Volume 2019-2024
Table 9 Forecast Sales of In-Car Entertainment by Category: Value 2019-2024
Table 10 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2019-2024

Consumer Electronics in the US - Industry Overview

EXECUTIVE SUMMARY

Consumer electronics grows in the face of a rapidly changing landscape
A stable year for unit sales
Digital assistants are everywhere
Bricks-and-mortar retailers try new strategies to slow the rise of internet retailers
Flat forecast period growth due to market maturity and trade headwinds

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources