According to Euromonitor International’s Voice of the Consumer: Mobility survey, over the course of the pandemic, car ownership by individuals or households declined for millennials and generation X respondents, whilst car ownership by baby boomers remained stable. In 2020, 80% of millennials reported owning or sharing ownership of a car, and that number dropped to 72% in 2022.
While demand for aftermarket in-car entertainment is largely driven by consumers looking to upgrade older models, advances in built-in in-car entertainment are likely to decrease overall demand for aftermarket in-car entertainment, as advanced automotive technologies outpace aftermarket alternatives. Specifically, investment in in-vehicle automotive technologies for autonomous vehicles has made great strides in creating a safer, more comfortable, and intuitive driving experience.
According to Euromonitor International’s Voice of the Consumer: Mobility survey, US respondents reported a decline in the frequency of usage of personal cars. In 2020, 63% of respondents reported using a personal car for their commute, and in 2022 the percentage of respondents who reported using a personal car for their commute dropped to 56%.
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In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See All of Our DefinitionsThis report originates from Passport, our In-Car Entertainment research and analysis database.
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