In-car entertainment is expected to continue decreasing at double-digit rates in both retail volume and value sales (at constant 2023 prices) over the forecast period as challenges intensify. For instance, it is anticipated that an increasing number of new vehicles will be launched with integrated navigation systems, premium sound systems, and media players, consolidating the view among local consumers that in-car entertainment is outdated technology.
As better value and feature-driven built-in alternatives, such as smartphones, become increasingly prevalent, in-car entertainment is predicted to continue experiencing strong declines over the forecast period. A wider shift from cars to public transport or cycling will continue, as local consumers resume their normal lives, thereby also having a negative impact on demand for in-car navigation.
Although general merchandise stores and appliances and electronics specialists have both regained marginal retail volume share within in-car entertainment in 2023, it is anticipated that due to the category's declining trajectory, the variety of products offered by these channels will become more limited in the coming years, leading to further sales loss. The fact that local consumers are increasingly choosing to shop online will also have a negative effect on retail offline stores as e-commerce retains its strength in the category.
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In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See All of Our DefinitionsThis report originates from Passport, our In-Car Entertainment research and analysis database.
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