Retail volume sales of in-car entertainment will continue to decline throughout the forecast period. Increased smartphone use and the improving quality of in-car entertainment in new vehicles will be the main drivers of this.
In-dash media players will remain the top performer in in-car entertainment, with a slight increase in retail volume sales anticipated during the forecast period as a whole. In spite of growing smartphone ownership, some purchasers of used cars will still seek to upgrade the vehicle’s in-dash media player.
In contrast to in-dash media players, retail volume sales in-car navigation and in-car speakers will continue to decline throughout the forecast period. The advent of faster, lower latency 5G mobile networks will make smartphones more attractive than ever as an alternative to in-car entertainment – by enabling more accurate real-time data on traffic conditions and disruptions, for example.
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In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.See All of Our Definitions
This report originates from Passport, our In-Car Entertainment research and analysis database.
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