Executive Summary

Aug 2019
PROSPECTS
Rising automobile sales fail to boost demand for in-car entertainment

After a long, crisis-induced, freeze on car sales, new car registrations started to rise again towards the end of the review period, with this trend set to continue over the forecast period. However, this is not translating into growing demand for in-car entertainment.

Shift towards economy video screens with smartphone connectivity

The outlook for in-dash media players remains gloomy, with consumers shifting from traditional audio sources towards low-priced video screens (approximately EUR200), which users connect to their smartphones. In line with the emerging consumer trend of “doing everything” in the home via smart TVs, an all-in-one trend is becoming prevalent within in-car entertainment.

In-car navigation players offering higher quality due to smartphone competition

In-car navigation retail volume sales continue to face severe pressure from smartphones, which offer a range of navigation apps, with a further decline in demand anticipated over the forecast period. In this context, manufacturers are focusing on added-value variants, such as devices designed specifically for professionals like TomTom’s recently launched device that stores truck dimensions and proposes suitable routes and Bluetooth connected devices for the mirrors of scooters.

COMPETITIVE LANDSCAPE
Leading players lowering prices in response to growing competition

Pioneer, which is distributed in Greece by Intersys, leads brand sales within in-dash media players, benefiting from a well-trusted image and widespread distribution via leading consumer electronics specialist retailers. While Kenwood ranks second, the company only has a small presence in speakers as it is stronger within in-dash media players.

Growing availability of cheaper Chinese brands fuelling polarisation

In general, economy products from China are increasing in availability and popularity.

Specialist stores continue to enjoy strong consumer trust

The purchase and installation of in-car entertainment devices mainly takes place in specialist shops (under “other” non-grocery specialists), with the installation cost usually being included in the purchase. During the recent crisis, many Greek consumers turned to online stores due to their attractive pricing and wide product variety, either installing products on their own or at a specialist shop in order to save money.

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In-Car Entertainment in Greece

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Overview

Discover the latest market trends and uncover sources of future market growth for the In-Car Entertainment industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the In-Car Entertainment industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The In-Car Entertainment in Greece market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of In-Car Entertainment in Greece?
  • What are the major brands in Greece?
  • What is the growth rate for in-car navigation devices?
  • How will digital radio broadcast affect sales of in-car media players?
  • How have in-car entertainment sales been affected by the economic downturn?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

In-Car Entertainment in Greece - Category analysis

HEADLINES

PROSPECTS

Rising automobile sales fail to boost demand for in-car entertainment
Shift towards economy video screens with smartphone connectivity
In-car navigation players offering higher quality due to smartphone competition

COMPETITIVE LANDSCAPE

Leading players lowering prices in response to growing competition
Growing availability of cheaper Chinese brands fuelling polarisation
Specialist stores continue to enjoy strong consumer trust

CATEGORY DATA

Table 1 Sales of In-Car Entertainment by Category: Volume 2014-2019
Table 2 Sales of In-Car Entertainment by Category: Value 2014-2019
Table 3 Sales of In-Car Entertainment by Category: % Volume Growth 2014-2019
Table 4 Sales of In-Car Entertainment by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of In-Car Entertainment: % Volume 2015-2019
Table 6 LBN Brand Shares of In-Car Entertainment: % Volume 2016-2019
Table 7 Distribution of In-Car Entertainment by Channel: % Volume 2014-2019
Table 8 Forecast Sales of In-Car Entertainment by Category: Volume 2019-2024
Table 9 Forecast Sales of In-Car Entertainment by Category: Value 2019-2024
Table 10 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2019-2024

Consumer Electronics in Greece - Industry Overview

EXECUTIVE SUMMARY

Signs of stabilisation as consumer electronics recovers from economic crisis
Smartphones remain essential but sales stagnating due to high maturity
International brands dominate but facing growing domestic competition
Traditional stores lead distribution, despite shift towards internet retailing
Smartphone connectivity trend key to growth over forecast period

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources