The category is expected to continue to decline, as the purchases of new cars continue to replace older ones which are less well-equipped. Even consumers who maintain old cars are unlikely to significantly invest in new in-car sound systems and, if they do, this area remains niche.
Average prices are expected to rise, not only due to inflation and the hikes in energy costs, but also because consumers who are willing to invest in sound systems or in-dash media players are willing to pay for a better quality and well-known brand. Furthermore, the niche audience who do own and maintain older cars are also typically willing to pay for more premium options.
The category is, however, expected to benefit from the general growth of e-commerce. As store owners limit the stock available to diminish investments in a low rotation/frequency of purchase categories, the wide online offer of brands and models will continue to attract the remaining audience of consumers.
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In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See All of Our DefinitionsThis report originates from Passport, our In-Car Entertainment research and analysis database.
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