Retail current value sales of in-car entertainment will continue to decline during 2021, albeit at a slightly more moderate pace than in 2020. Demand for in-car entertainment was particularly badly affected by the pandemic, as restrictions on movement meant that most local consumers spent much less time in their cars.
A decline in second-hand car sales due to a combination the economic shock of the pandemic and restrictions on movement undermined demand for in-car speakers and in-dash media players, as some consumers purchase these devices when they buy a used vehicle. In general, only avid enthusiasts remain interested in in-dash media players and in-car speakers, and they are increasingly few and far between in Portugal.
Amid a long-term decline in retail current value sales, manufacturers are losing interest in in-car entertainment, undermining investment in both new product development and marketing. For example, Garmin is now the only serious rival to TomTom in in-car navigation.
Retail current value sales of in-car entertainment will continue to decline throughout the forecast period, albeit at a slightly more moderate rate than in the review period. The increased use of smartphones will remain the main driver of this decline.
Retail current value sales of in-car navigation will continue to decline at a faster pace than those of in-dash media players or in-dash speakers during the forecast period. During the forecast period, retail volume sales of in-car navigation will more than half.
While pandemic restrictions provided a significant boost to e-commerce during 2020, other non-grocery specialists (i.e.
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This report originates from Passport, our In-Car Entertainment research and analysis database.
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