In-car entertainment is expected to continue to decline in retail volume and value terms through the forecast period in Austria, with losses ongoing in all categories. In-car navigation is expected to continue to struggle to compete with the increasing number of advanced on-board computers with built-in navigation devices and the great popularity of smartphones and apps for road navigation.
In-car speakers, in particular, is expected to become an absolute niche in the forecast period, as new cars already possess high-quality speakers. Furthermore, in Austria, the overall trend is likely to move away from car ownership in the forecast period, as people use public transportation and car sharing and car rental services more often.
While the existing in-car entertainment generation is dying, players are thinking about how a new generation could look in a not-so-distant future where cars are driven autonomously and passengers have plenty of time to kill during journeys. Concepts have emerged related to the use of inner windows to project video and video telephony.
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In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.See All of Our Definitions
This report originates from Passport, our In-Car Entertainment research and analysis database.
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