In-car entertainment will continue to be cannibalised by smartphones throughout the forecast period. Indeed, the planned rollout of 5G in Malaysia will make smartphones an even-more compelling alternative to in-car entertainment.
Price is expected to remain the main focus when it comes to purchasing in-car entertainment over the forecast period. For many local consumers, disposable income remains below pre-pandemic levels.
E-commerce has seen significant growth within in-car entertainment since the outbreak of COVID-19 and it is expected to continue winning share from appliances and electronics specialists over the forecast period. Online platforms such as Lazada and Shopee continue to expand, and this is leading to easier access to in-car entertainment, but it is also resulting in the proliferation of OEM products and affordable Chinese brands.
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Understand the latest market trends and future growth opportunities for the In-Car Entertainment industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the In-Car Entertainment industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.See All of Our Definitions
This report originates from Passport, our In-Car Entertainment research and analysis database.
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