Demand for in-car entertainment is expected to see moderate growth in retail volume terms over the forecast period. Factors such as higher income levels and rising living standards are expected to boost demand for cars which in turn is expected to generate demand for in-car entertainment like in-car speakers and in-dash media players.
Audiophiles are expected to help maintain some demand for in-car speakers as these consumers have certain preferences and higher standards when it comes to sound quality. Therefore, they are willing to invest in in-car entertainment options like in-car speakers to fulfil their needs.
Launched in 2017, Vietnamese brand VinFast has seen rapid growth with cars featuring luxury modern designs and prices suitable for the average income level in the country. Thanks to its smart marketing campaigns and attractive sales policies (eg zero interest financing) VinFast is attracting more interest from the younger population by making car ownership easier than ever.
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Understand the latest market trends and future growth opportunities for the In-Car Entertainment industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.See All of Our Definitions
This report originates from Passport, our In-Car Entertainment research and analysis database.
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