It is predicted that car ownership in Vietnam will increase over the forecast period as incomes rise and the standard of living improves, while more people will likely also be encouraged to own a car due to urbanisation and as the quality of the roads and infrastructure in the country improves. Nonetheless, it is likely that many people will only be able to afford lower-priced cars or second-hand cars, many of which have only basic speakers and typically lack in-car navigation and in-dash media players.
Besides entertainment purposes, when it comes to in-car entertainment products there is likely to be a growing focus on products that can help make the driving experience safer and more secure. For instance, consumers will likely to be attracted to products that can alert the driver of potential dangers ahead, detect when a car may need to be repaired or when maintenance is, or to record traffic violation fees.
Since in-car entertainment products generally require installation after purchase, garages and car dealers still remain an important sales channel for this category. However, e-commerce is challenging the dominance of this channel with consumers often able to find a wider selection of brands and products online and often at cheaper price.
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In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.See All of Our Definitions
This report originates from Passport, our In-Car Entertainment research and analysis database.
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