Executive Summary

Aug 2019
PROSPECTS
More cars in Vietnam ensure healthy volume growth, though in-car navigation continues to play second fiddle to smartphones

According to the General Statistics Office of Vietnam, the number of cars imported into the country increased by 852% in the first quarter of 2019 compared with the first quarter of the previous year. This led to a 31% spike in purchases of cars at the end of the first quarter versus the corresponding quarter in 2018 (with sales of motorcycles falling by 6%), boosting the in-car entertainment category.

In-dash media players benefit from consumers with older and more premium cars

Over the review period, sales of in-dash media players mainly came from consumers with older or second-hand cars, who wanted to upgrade their vehicles. In addition, high-priced items registered healthier growth as owners wanted to have their cars equipped with the latest and most trendy devices to improve the overall interior of the car, with reputable brands benefiting from this demand.

Young drivers are the key demographic for in-car speakers

In the review period, the consumption of cars increased strongly in urban areas, especially Ho Chi Minh and the capital Hanoi. The young population are the main consumers of in-car speakers.

COMPETITIVE LANDSCAPE
A diverse range of in-dash media players speaks volumes for Caska

Caska remains the leading brand in in-car entertainment thanks to its strong position in the in-dash media players category. It has a wide range of products that correspond to the various demands and needs of consumers in Vietnam.

Supporting the most popular apps, and working with smartphones rather than against them, is the way to appeal to consumers

Brands offering greater innovation and facilitating the newest apps will mainly take more share than others among the younger car owner segment. This is because there is high demand for famous apps to relax to, such as Spotify or YouTube.

The presence of strong brands is lacking in in-car navigation and in-car speakers, while store-based retailers benefit from better-quality products and services

Depending on their customers, garage owners will often take the initiative and import in-car navigation and in-car speakers from overseas to suit the needs and demands of consumers. There are many car garage shops and car devices shops across the country.

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In-Car Entertainment in Vietnam

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Overview

Discover the latest market trends and uncover sources of future market growth for the In-Car Entertainment industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the In-Car Entertainment industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The In-Car Entertainment in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of In-Car Entertainment in Vietnam?
  • What are the major brands in Vietnam?
  • What is the growth rate for in-car navigation devices?
  • How will digital radio broadcast affect sales of in-car media players?
  • How have in-car entertainment sales been affected by the economic downturn?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

In-Car Entertainment in Vietnam - Category analysis

HEADLINES

PROSPECTS

More cars in Vietnam ensure healthy volume growth, though in-car navigation continues to play second fiddle to smartphones
In-dash media players benefit from consumers with older and more premium cars
Young drivers are the key demographic for in-car speakers

COMPETITIVE LANDSCAPE

A diverse range of in-dash media players speaks volumes for Caska
Supporting the most popular apps, and working with smartphones rather than against them, is the way to appeal to consumers
The presence of strong brands is lacking in in-car navigation and in-car speakers, while store-based retailers benefit from better-quality products and services

CATEGORY DATA

Table 1 Sales of In-Car Entertainment by Category: Volume 2014-2019
Table 2 Sales of In-Car Entertainment by Category: Value 2014-2019
Table 3 Sales of In-Car Entertainment by Category: % Volume Growth 2014-2019
Table 4 Sales of In-Car Entertainment by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of In-Car Entertainment: % Volume 2015-2019
Table 6 LBN Brand Shares of In-Car Entertainment: % Volume 2016-2019
Table 7 Distribution of In-Car Entertainment by Channel: % Volume 2014-2019
Table 8 Forecast Sales of In-Car Entertainment by Category: Volume 2019-2024
Table 9 Forecast Sales of In-Car Entertainment by Category: Value 2019-2024
Table 10 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2019-2024

Consumer Electronics in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Growth continues to decelerate in 2019, with producers having to work harder to sell to device-sufficient consumers
Premium sales are rising as incomes and living standards increase
Aggressive and sustained advertising characterises an increasingly competitive landscape
Internet retailing is now a major channel in consumer electronics
Achieving volume growth will be tougher as competition increases and consumers have less need to upgrade their devices

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources