In-Car Entertainment in the Netherlands

PROSPECTS

Portable devices partly substitute for in-car entertainment

In-car navigation and in-dash media players retail volume sales continued to be impacted negatively by the use of portable devices in 2018. Although the number of new car registrations increased slightly in 2017, retail volume sales continued to fall sharply.

Original equipment hinders volume sales

Increasingly, new cars sold in the Netherlands feature good quality original equipment in-car entertainment systems, making it unnecessary to purchase additional products. In addition, original equipment in-car entertainment systems are sophisticated and complicated, which discourages consumers from substituting them with other products.

Specialist retailers lead despite move towards internet retailing

Internet retailing’s retail volume share continued to grow in in-car entertainment in 2018, albeit at a slightly slower rate. Nonetheless, more consumers still prefer to buy these products from brick-and-mortar electronics and appliance specialist retailers or at the workshop that maintains or fixes their vehicle.

COMPETITIVE LANDSCAPE

TomTom International retains its leading position

TomTom International continued to lead retail volume sales of in-car entertainment in 2018, owing to its strong position in in-car navigation. For some consumers, TomTom is synonymous with in-car navigation.

International brands dominate in-car entertainment

International brands continued to occupy the main retail volume shares and rankings in in-car entertainment in 2018. JVC Nederland, the leader in in-car speakers and in-dash media players, was the second-ranked player in in-car entertainment in 2018, with Garmin Nederland (Garmin) the third-ranked player overall.

Consumers respond to affordable but good quality products

Dutch consumers are looking for good quality, but affordable in-car entertainment, as they become more aware of the possibilities offered by potential substitutes. Kenwood Nederland, the fourth-ranked player overall, registered the highest retail volume share growth in 2018.

Files are delivered directly into your account within a few minutes of purchase.