The rate of growth in retail current volume sales of in-car entertainment will return to positive figures in 2023 and retain moderate positive rates throughout the forecast period. This will be driven by the largest category in-dash media players, as consumers increasingly choose to purchase items that are more technologically advanced and allow greater connectivity with consumers’ devices.
Demand for in-car navigation will be particularly weak in the coming years due to the perception of its outdatedness and the growing ubiquity of smartphones. Most local consumers prefer to use the Google Maps app on their smartphone than to purchase a separate navigation system.
There are many local installers of in-car entertainment products in Nigeria. Many of the products they install are purchased online from e-commerce marketplaces as Jumia.
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Understand the latest market trends and future growth opportunities for the In-Car Entertainment industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.See All of Our Definitions
This report originates from Passport, our In-Car Entertainment research and analysis database.
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