The outlook is more positive over the forecast period. The new government has implemented some unpopular but essential economic reforms, such as foreign exchange management, and it is hoped that these reforms will restore economic stability over the forecast period and lead to higher economic growth.
Demand for in-car navigation will be particularly weak in the coming years due to the perception of its outdatedness and the growing ubiquity of smartphones. Most local consumers prefer to use the Google Maps app on their smartphone rather than to purchase a separate navigation system.
There are many local installers of in-car entertainment products in Nigeria. Many of the products they install are purchased online from e-commerce marketplaces such as Jumia.
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Understand the latest market trends and future growth opportunities for the In-Car Entertainment industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the In-Car Entertainment industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.See All of Our Definitions
This report originates from Passport, our In-Car Entertainment research and analysis database.
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