Retail volume and current value sales of in-car entertainment continue to suffer in 2021, as new cars increasingly come ready equipped with devices like in-dash media players, alongside the deepening penetration of substitutes in the form of smartphones. COVID-19 has also affected demand as Taiwanese consumers are less willing to purchase in-car electronics due to their weaker purchasing power during the pandemic.
Car workshops, categorised under “other” non-grocery specialists, remain the most significant retailers of in-car entertainment devices. This is due to the presence of technicians in workshops, who provide technical knowledge and assistance during the installation process and warranty period.
Laws governing the use of electronic devices by car drivers in Taiwan are aimed at reducing consumers’ reliance on such devices and minimising the risk of road accidents. Thus, introduced in January 2013, the Act Governing the Punishment of Violation of Road Traffic Regulations 31-1 states a vehicle driver who uses a mobile phone, computer or similar devices to talk, text or view the internet while the vehicle is on a road is liable to a fine of TWD3,000.
Garmin (Asia) is expected to continue to enjoy an overwhelming dominance in terms of retail volume sales of in-car navigation over 2021. As a result, the company is set to remain the clear leading player in in-car entertainment overall.
Manufacturers are shifting their focus to other consumer electronics categories in response to the shrinking market size of in-car entertainment. This includes the leader Garmin, which continues to shift its focus towards wearable electronics and away from in-car navigation.
The Taiwanese government continues to employ subsidies to encourage consumers to scrap older vehicles. The new incentives initiated by the Ministry of Finance to reduce new car taxes and send out compensation sums up to TWD50,000 per vehicle are expected to run until January 2026.
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This report originates from Passport, our In-Car Entertainment research and analysis database.
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