Executive Summary

Aug 2019
PROSPECTS
Pre-installed audio and smartphone apps continue to pose heavy competition

In 2019, volume growth continued to decline in every category of in-car entertainment in the Czech Republic. Ongoing and increasing use of smartphone navigation apps continued to impede volume growth of in-car navigation and improved quality of built-in speakers in new cars reduced demand for in-car speakers for the second consecutive year.

In-car navigation players strive to reverse decline by adding higher-tech features

The long-term decline in-car navigation deepened in 2019, as consumers continued to prefer using popular free navigations apps like Google Maps, Sync and Weez on their smartphones. To compete with app-enabled smartphones, the major in-car navigation manufacturers with means continued to add features using higher technology such as Bluetooth connectivity, voice commands, advanced driver assistance features and geo-based recommendations – all on a large HD display.

Pioneer and Boss introduce new-generation players with access to Amazon Alexa

Although factory-installed in-dash media players have become increasingly commonplace and continue to threaten category growth, Pioneer Electronics and Boss Audio Systems introduced new-generation in-dash media player products to Czech consumers towards the end of 2018 that are generating excitement and promise to boost volume sales in this category. Both players have developed multitasking smart media platforms that work with Amazon Alexa to offer better in-car entertainment and more.

COMPETITIVE LANDSCAPE
TomTom maintains in-car navigation lead despite increased competition

In 2019, well-established rival Garmin and innovative Taiwanese brand Mio both saw higher volume share increases than TomTom, but TomTom maintained its lead within in-car navigation. In the world of GPS and in-car navigation systems TomTom was the pioneer, and it was the first in-car navigation system available to Czech consumers.

Garmin launches new DriveSmart Lifetime Europe model and increases share

Garmin, the second-ranked in-car navigation system supplier, registered a slightly higher volume share increase than that of TomTom in 2019. Although Garmin’s volume growth also declined over the year, the decline was not as severe as it was for TomTom and others.

Taiwanese Mio overtakes Dynavix, but many smaller Asian brands withdraw

Mio Technology, a Taiwanese electronics manufacturer, saw the smallest volume growth decline and overtook Dynavix to rank third in 2019. The company offers a broad range of navigation systems and devices including not just in-car navigation but also truck and cycling navigation systems under the Mio brand.

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In-Car Entertainment in the Czech Republic

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Overview

Discover the latest market trends and uncover sources of future market growth for the In-Car Entertainment industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the In-Car Entertainment industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The In-Car Entertainment in Czech Republic market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of In-Car Entertainment in Czech Republic?
  • What are the major brands in Czech Republic?
  • What is the growth rate for in-car navigation devices?
  • How will digital radio broadcast affect sales of in-car media players?
  • How have in-car entertainment sales been affected by the economic downturn?

Why buy this report?

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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

In-Car Entertainment in the Czech Republic - Category analysis

HEADLINES

PROSPECTS

Pre-installed audio and smartphone apps continue to pose heavy competition
In-car navigation players strive to reverse decline by adding higher-tech features
Pioneer and Boss introduce new-generation players with access to Amazon Alexa

COMPETITIVE LANDSCAPE

TomTom maintains in-car navigation lead despite increased competition
Garmin launches new DriveSmart Lifetime Europe model and increases share
Taiwanese Mio overtakes Dynavix, but many smaller Asian brands withdraw

CATEGORY DATA

Table 1 Sales of In-Car Entertainment by Category: Volume 2014-2019
Table 2 Sales of In-Car Entertainment by Category: Value 2014-2019
Table 3 Sales of In-Car Entertainment by Category: % Volume Growth 2014-2019
Table 4 Sales of In-Car Entertainment by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of In-Car Entertainment: % Volume 2015-2019
Table 6 LBN Brand Shares of In-Car Entertainment: % Volume 2016-2019
Table 7 Distribution of In-Car Entertainment by Channel: % Volume 2014-2019
Table 8 Forecast Sales of In-Car Entertainment by Category: Volume 2019-2024
Table 9 Forecast Sales of In-Car Entertainment by Category: Value 2019-2024
Table 10 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2019-2024

Consumer Electronics in the Czech Republic - Industry Overview

EXECUTIVE SUMMARY

Demand for smart products and connectivity drives sales and innovation in 2019
Ease of making mobile payments bolsters preference for using smartphones to buy online
Asian players continue to lead in key categories, with Chinese players pressuring Samsung for top position
Popularity of internet retailing transforms online and offline retailers into omnichannel players
Multifunctional, smart products with advanced technology will continue to drive sales

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources