All product areas within in-car entertainment are expected to record retail volume declines over the forecast period. Unsurprisingly, in-car navigation is set to continue to see the worst performance, as the threat from free navigation apps for smartphones, such as such as Google Maps, Apple Maps and Waze, cuts off any real prospect of recovery.
Electric vehicles (EVs) are on the rise globally, in line with a variety of initiatives to reduce CO2 emissions. Thailand is no exception in this respect, with the government having introduced ambitious plans to drive production and sales of electric vehicles during the years leading up to 2025, including the expansion of the country’s electric vehicle charging infrastructure.
Other non-grocery specialists accounted for the majority of sales within in-car entertainment in 2023, although the channel is slowly losing share to e-commerce. Products within in-car entertainment lend themselves well to e-commerce sales, as many purchasers carry out research on all the latest trends and products online before making a purchase.
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Understand the latest market trends and future growth opportunities for the In-Car Entertainment industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the In-Car Entertainment industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.See All of Our Definitions
This report originates from Passport, our In-Car Entertainment research and analysis database.
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