Demand for in-car entertainment is predicted to record a positive performance in retail volume terms over the forecast period, with stronger growth set for 2023 as consumers start to spend more time travelling and commuting in the aftermath of the COVID-19 pandemic. Demand will continue to be driven by the dominant in-dash media players category, with some consumers investing in upgrading their in-car entertainment systems with higher quality or more advanced technology to enhance their driving experience.
Both in-car speakers and in-car navigation will continue to witness volume decline over the duration of the forecast period. However, given that these are already niche categories, this will have limited effect on the trajectory of overall in-car entertainment.
Demand for in-car entertainment through the dominant distribution channel of electronics and appliance specialist retailers had already begun to slow prior to the pandemic, losing retail volume share to other non-grocery specialists and e-commerce. The COVID-19 pandemic resulted in further stronger share gain for e-commerce, with this channel set to continue gaining shares over the forecast period.
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In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See All of Our DefinitionsThis report originates from Passport, our In-Car Entertainment research and analysis database.
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