All in-car entertainment categories are projected to see volume sales decline consistently over the forecast period. Demand will continue to be cannibalised by factory-installed components in new vehicles and alternative devices that can perform the same functions, most notably smartphones and wireless speakers.
In-car navigation looks set to remain the worst performer within in-car entertainment in volume sales terms over the forecast period. This category is particularly exposed to cannibalisation, not only because built-in satnav systems are now a standard feature in many new cars, but also due to high smartphone penetration in Israel and the availability of a wide array of navigation apps that can be trusted to provide accurate directions, alternative routes and real-time traffic updates.
With most Israelis now content to use factory-installed stereo and navigation systems or alternative devices such as smartphones and wireless speakers, over the forecast period demand for aftermarket in-car entertainment products will become increasingly concentrated among tech enthusiasts and audiophiles. This should create opportunities for premiumisation, in that more manufacturers are expected to specifically target these demographics via the development of higher-end models offering superior performance standards, greater connectivity etc.
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In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See All of Our DefinitionsThis report originates from Passport, our In-Car Entertainment research and analysis database.
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