Aftermarket in-car entertainment is expected to continue to decline over the forecast period in South Korea in line with review period trends. This is likely to discourage major players from providing associated software, and search for alternative avenue routes, with the likes of Hyundai and Kia increasingly enhancing their cars with these products before-sale.
While demand for in-car speakers is set to further decline in line with review period trends, the average unit price is expected to rise over the forecast period, as consumers, perceiving their cars as their own personal space, are willing to upgrade to premium in-car speakers, such as from JBL or Bose, in their low-end cars. This will result in less of a dramatic value decline (at constant 2022 prices) compared to retail volume.
The introduction of 5G is expected to bring significant changes to the content offered by autonomous vehicles, as the increasing importance of electric cars will particularly foster the need for change. Autonomous vehicles will continue to evolve and allow drivers greater time to enjoy in-car entertainment, especially with the introduction of mixed reality (MR)-based in-car content that goes beyond VR and AR.
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In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.See All of Our Definitions
This report originates from Passport, our In-Car Entertainment research and analysis database.
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