The Philippine government has continued to implement intermittent lockdowns within the country, which is severely affecting non-essential businesses such as specialist retailers that sell in-car entertainment products. While most industries can experience some relief through e-commerce sales, in-car entertainment products unfortunately do not benefit from this as the products generally need a skilled mechanic to install the items in the car.
In-car navigation will continue on its downward trajectory, although this cannot be attributed to COVID-19. Greater smartphone penetration in the Philippines as well as improving network and data coverage mean that more people are instead using GPS applications like Waze and Google Maps for their navigation purposes.
For consumers who do decide to invest in upgrades in 2021, they will still look at which areas they can cut costs on. Most Filipinos who are not car enthusiasts or audiophiles look towards value-for-money purchases for car speakers, as these products are internal and will not generally be seen by anyone else.
In-car speakers and in-dash media players are expected to see a recovery in 2022, with steady growth then expected for the remainder of the forecast period. The COVID-19 vaccination programme is currently being rolled out in the Philippines and it is anticipated that things will start to normalise again once the majority of people have been inoculated.
Filipinos prioritise value for money and often prefer products that have a variety of uses. Standalone GPS devices will continue to be further disrupted by smartphone technologies as well as newer head units causing further sales declines in this category in the forecast period.
Many of the problems for in-car entertainment in 2020 and 2021 have been due to the heavy reliance on authorised dealers and leading installers to provide and install the products. However, in the future, there is expected to be a movement towards diversifying this.
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This report originates from Passport, our In-Car Entertainment research and analysis database.
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