Executive Summary

Aug 2019
PROSPECTS
Reduced car ownership due to urbanisation, environment and cost issues adversely impacts demand

New private car registrations fell by almost 7% in 2018, according to Bil Sweden, the Swedish industry organisation for manufacturers and importers of passenger cars, trucks and buses. Consequently, demand for in-car entertainment is weakening, as reduce car demand has a knock-on impact on aftermarket sales.

Multiple factors impact demand for in-car navigation units

In-car navigation saw a continued weak performance in 2019, with sales declining further. This was due to reduced car sales, the increased inclusion of navigation units within new vehicles, and competition from alternatives such as smartphones in a dash-mount.

Smartphones continue to erode demand for dedicated in-car devices

Despite the potential downsides of using smartphones for in-car entertainment or navigation purposes, substitution of specific-use products by smartphones nonetheless represented an issue. Following a change to legislation in 2018, prohibiting the use of hands to operate a mobile phone while driving, the electronics and appliance specialist retailer Elgiganten reported a 340% increase in sales of mobile holders for cars.

COMPETITIVE LANDSCAPE
Garmin leads thanks to in-car navigation, new launch boosts share

Garmin Nordic Sweden AB consolidated its category lead in 2019, which it maintains thanks to dominance of in-car navigation units. TomTom Telematics BV is Garmin’s only competitor of note within the in-car navigation category, but Garmin’s product range is much more varied.

In-car speakers and in-dash media players suffer distribution limitations

The competitive landscape for in-car speakers and in-dash media players remained fragmented. Although numerous leading multinational players have an established presence, low volume sales of in-car speakers and in-dash media players mean they tend to have a presence primarily through local distributors such as KG Knutsson, national brand owner of Clarion.

Retailers favour leading products, resulting in category concentration

Overall there is growing consolidation in the category. Volumes are becoming concentrated among a select number of brands.

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In-Car Entertainment in Sweden

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Overview

Discover the latest market trends and uncover sources of future market growth for the In-Car Entertainment industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the In-Car Entertainment industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The In-Car Entertainment in Sweden market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of In-Car Entertainment in Sweden?
  • What are the major brands in Sweden?
  • What is the growth rate for in-car navigation devices?
  • How will digital radio broadcast affect sales of in-car media players?
  • How have in-car entertainment sales been affected by the economic downturn?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

In-Car Entertainment in Sweden - Category analysis

HEADLINES

PROSPECTS

Reduced car ownership due to urbanisation, environment and cost issues adversely impacts demand
Multiple factors impact demand for in-car navigation units
Smartphones continue to erode demand for dedicated in-car devices

COMPETITIVE LANDSCAPE

Garmin leads thanks to in-car navigation, new launch boosts share
In-car speakers and in-dash media players suffer distribution limitations
Retailers favour leading products, resulting in category concentration

CATEGORY DATA

Table 1 Sales of In-Car Entertainment by Category: Volume 2014-2019
Table 2 Sales of In-Car Entertainment by Category: Value 2014-2019
Table 3 Sales of In-Car Entertainment by Category: % Volume Growth 2014-2019
Table 4 Sales of In-Car Entertainment by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of In-Car Entertainment: % Volume 2015-2019
Table 6 LBN Brand Shares of In-Car Entertainment: % Volume 2016-2019
Table 7 Distribution of In-Car Entertainment by Channel: % Volume 2014-2019
Table 8 Forecast Sales of In-Car Entertainment by Category: Volume 2019-2024
Table 9 Forecast Sales of In-Car Entertainment by Category: Value 2019-2024
Table 10 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2019-2024

Consumer Electronics in Sweden - Industry Overview

EXECUTIVE SUMMARY

Swedish consumers demand convenience, functionality and portability
Smartphones see replacement cycles lengthen due to high prices and limited new functionality in updated models
With global multinationals dominant, some players bet on targeting specific groups
Price and sustainability issues boost second-hand demand, smaller players squeezed out of bricks and mortar retailers
Proposed environmental tax hike could impact prices, cashless payments set to continue gaining importance

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources